How does purchasing technology in the insurance industry change in a downturn? What are buyers looking for?
Featuring Seleste Lunsford, Chief Research & Strategy Officer at Emissary and Emissary Advisor Krupal Swami, former Technology Director and Architecture Director, State Farm.
In today’s Buyer’s Seat, we take a closer look at the Insurance industry. Over the last two years, the insurance industry has invested an uncharacteristic amount in technology. But of course, the economic outlook is, at best, uncertain. So what will that mean for future investments?
Joining us is Krupal Swami. Krupal has over 25 years of experience in the IT space including 13 as a consultant to Fortune 500 clients and most recently a 12-year career at State Farm.
Insurance is all about mitigating risk, making it a highly challenging sector to sell technology solutions. If you’re new to the industry, unearthing opportunities may seem intimidating; however, with strategic planning and an understanding of the landscape, success can be achieved.
Keep Learning More about Selling Technology in the Insurance Industry:
Key insights on how to sell to B2B buyers of technology in the insurance industry and how to leverage these insights to better inform your account planning process:
- Key Account Management is the Secret Weapon for Deal Expansion in the Insurance Sector
- Selling Tech is Hard. Buying Tech Is Even Harder
- Selling Through a Slowdown: How to Sell Technology Solutions in 2023
Emissary regularly hosts The Buyer’s Seat. All podcasts are available on-demand: