utilities vertical market

Utilities & Energy Vertical Market Insights

Sales and Marketing Intelligence for the Utilities & Energy Vertical 

Align Your Solution to the Most Impactful Business Issues in 2023

We surveyed executive-level tech buyers in the gas and utilities sector to analyze what business strategies, budgets, and challenges they are facing in 2023. Technology sellers and marketers that leverage these insights to enhance their sales processes are better positioned to outgain competitors.

Spending is driven by the need to capture and mine data to improve plant operations, predict demand, proactively schedule maintenance, and model recovery & extraction. 

emi sheet for gas utilities

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A Sampling of the Companies We Cover:

The utilities and energy vertical is scrambling to meet demand in an increasingly difficult environment. Sales teams with inside intelligence about the company’s priorities, processes, and power dynamics will be in the right position for a long-term partnership.

Examples of some of the companies that our Emissary Advisors cover:

  • Centrica
  • ON SE
  • Exxon Mobil Corporation
  • Halliburton Company
  • National Grid
  • Occidental Petroleum
  • Pacific Gas & Electric
  • Royal Dutch Shell
  • Schlumberger

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Why Intelligence is Important to Selling and Marketing to the Utilities & Energy Vertical

Energy and utilities companies are building on their recent investments in “3D” transformation – decarbonization, digitalization, and decentralization.  Companies are enhancing their tech stacks to improve resiliency against natural disasters, fend off data attacks, and increase the overall share of clean generation.  They’ll continue their active tech spend this year on solutions like smart grid, advanced metering, and AI-driven network  .

As a sales team, your success in the utilities and energy market depends on how well you can draw the connection between your offering and the account’s business objectives, current physical and digital infrastructure, and corporate values. And because increasing resiliency, expanding green energy, and installing safeguards against climate change will take years, these firms gravitate toward vendors who can provide leadership for the long term.

To gain an edge in this market, you need intelligence about how utilities and energy companies operate, what they prioritize, and who’s making the decisions. That’s a tall order, but Emissary Advisors will help you fill it. Emissary Advisors have recently served as technology executives and decision-makers at your target accounts. They’ll help you connect with the right people, sync your actions with their expectations, and drive your deal to close.

energy vertical advisors

“Great use of time. Very hard to get meaningful information on decision process and org chart without having sold to the company before and/or having an extremely strong pre-existing champion.”

– Enterprise Account Executive, analytics and monitoring

More Utilities & Energy Vertical Intelligence

Leverage Emissary to open new opportunities, expand existing partnerships, shorten sales cycles, close deals, and execute account-based marketing (ABM) strategies in the utilities & energy vertical.