Sales and Marketing Intelligence for the Utilities & Energy Vertical
Align Your Solution to the Most Impactful Business Issues in 2023
We surveyed executive-level tech buyers in the gas and utilities sector to analyze what business strategies, budgets, and challenges they are facing in 2023. Technology sellers and marketers that leverage these insights to enhance their sales processes are better positioned to outgain competitors.
Spending is driven by the need to capture and mine data to improve plant operations, predict demand, proactively schedule maintenance, and model recovery & extraction.
Access the Full Data Sheet:
A Sampling of the Companies We Cover:
The utilities and energy vertical is scrambling to meet demand in an increasingly difficult environment. Sales teams with inside intelligence about the company’s priorities, processes, and power dynamics will be in the right position for a long-term partnership.
Examples of some of the companies that our Emissary Advisors cover:
- Centrica
- ON SE
- ENGIE
- Exxon Mobil Corporation
- Halliburton Company
- National Grid
- Occidental Petroleum
- Pacific Gas & Electric
- Royal Dutch Shell
- Schlumberger
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Why Intelligence is Important to Selling and Marketing to the Utilities & Energy Vertical
Energy and utilities companies are building on their recent investments in “3D” transformation – decarbonization, digitalization, and decentralization. Companies are enhancing their tech stacks to improve resiliency against natural disasters, fend off data attacks, and increase the overall share of clean generation. They’ll continue their active tech spend this year on solutions like smart grid, advanced metering, and AI-driven network .
As a sales team, your success in the utilities and energy market depends on how well you can draw the connection between your offering and the account’s business objectives, current physical and digital infrastructure, and corporate values. And because increasing resiliency, expanding green energy, and installing safeguards against climate change will take years, these firms gravitate toward vendors who can provide leadership for the long term.
To gain an edge in this market, you need intelligence about how utilities and energy companies operate, what they prioritize, and who’s making the decisions. That’s a tall order, but Emissary Advisors will help you fill it. Emissary Advisors have recently served as technology executives and decision-makers at your target accounts. They’ll help you connect with the right people, sync your actions with their expectations, and drive your deal to close.
More Utilities & Energy Vertical Intelligence
Leverage Emissary to open new opportunities, expand existing partnerships, shorten sales cycles, close deals, and execute account-based marketing (ABM) strategies in the utilities & energy vertical.
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.
Tony Jaros
Chief Executive Officer
A product-focused, customer obsessed leader with a long track record of bringing new ideas to complex markets while building high performing and collaborative teams, Tony most recently served as CEO at Legacy Data Access, a healthcare software company. Other notable roles include CEO of CultureIQ, an employee engagement company sold to Perceptyx in 2021, and President and Chief Product Officer of SiriusDecisions, which he joined as a startup almost 20 years ago and helped build the organization into the worldwide leader in B2B sales, marketing and product management research, benchmarking and advisory services. Early in his career, Tony held product and consulting roles at Peppers & Rogers Group and Simba Information. He holds an MBA from New York University and a BSJ in Journalism from Northwestern University.
Erin Provey
VP Products
Erin has 20 years of experience in B2B product and service innovation and leadership roles, with a consistent focus on growth through customer-centricity. Most notably, Erin spent nearly a decade at SiriusDecisions (now part of Forrester Research) in a range of research and advisory product leadership roles, responsible for the entire innovation lifecycle: discovery, design, development, sales enablement, launch, implementation, and research/voice-of-the-customer-based iteration and enhancement. As part of this work, she was one of the most prolific commercially-viable content creators and public speakers, authoring and presenting hundreds of commercially-viable research briefs, models, frameworks, templates, tools, and one patented methodology – building world-class delivery teams and working closely with hundreds of the world’s leading B2B marketing leaders to operationalize these best practices in pursuit of revenue objectives.
Adam Rice
VP Engineering
Dynamic, results-driven agile technology leader with over 12 years of leadership experience and 10 years of hands-on software development experience. Adam has significant expertise in designing, building, and running highly available software as a service. He loves being part of a team where he can be instrumental in building and running a world-class team of software practitioners based on shared cultural values including collective ownership, pragmatic mastery, and continuous improvement.
Diana Kudajarova
VP of Operations
Diana has extensive experience in senior operational roles at technology startups. Before becoming VP of Operations, she was Emissary’s Chief of Staff and Head of Revenue Operations. Prior to joining Emissary, she was Director of Sales Operations for Burning Glass (a Boston-based job market analytics company). Diana has a PhD in History from Harvard University and was, in another life, a consultant for Monitor Consulting and professor of management at Moscow School of Management. Diana was also a co-founder and operator of four critically acclaimed restaurants in Cambridge and Somerville, Massachusetts,
Morgan Costello
Director, Advisor Operations
Morgan oversees advisor operations at Emissary. Prior to joining Emissary, Morgan spent the last 9 years building and optimizing high performing operations teams from the ground up. Morgan previously ran operations at the home services network, Handy, scaling the professional platform by over 10x before being acquired by ANGI Homeservices. Having worked in professional services and consumer services, Morgan is an expert in how to scale and grow operations.
Seleste Lunsford
Chief Research and Strategy Officer
Seleste has been a leader and consultant in the sales effectiveness space for over 20 years, running professional services, product and marketing organizations. She is a regular contributor to industry publications, a conference speaker and has written two books and countless papers on B2B revenue strategies.
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