Sales and Marketing Intelligence for the Utilities & Energy Vertical
Align Your Solution to the Most Impactful Business Issues in 2022
We surveyed executive-level tech buyers in the gas and utilities sector to analyze what business strategies, budgets, and challenges they are facing in 2022. Technology sellers and marketers that leverage these insights to enhance their sales processes are better positioned to outgain competitors.
Spending is driven by the need to capture and mine data to improve plant operations, predict demand, proactively schedule maintenance, and model recovery & extraction.
Access the Full Data Sheet:
A Sampling of the Companies We Cover:
The utilities and energy vertical is scrambling to meet demand in an increasingly difficult environment. Sales teams with inside intelligence about the company’s priorities, processes, and power dynamics will be in the right position for a long-term partnership.
Examples of some of the companies that our Emissary Advisors cover:
- ON SE
- Exxon Mobil Corporation
- Halliburton Company
- National Grid
- Occidental Petroleum
- Pacific Gas & Electric
- Royal Dutch Shell
Why Intelligence is Important to Selling and Marketing to the Utilities & Energy Vertical
Energy and utilities companies are building on their recent investments in “3D” transformation – decarbonization, digitalization, and decentralization. Companies are enhancing their tech stacks to improve resiliency against natural disasters, fend off data attacks, and increase the overall share of clean generation. They’ll continue their active tech spend this year on solutions like smart grid, advanced metering, and AI-driven network .
As a sales team, your success in the utilities and energy market depends on how well you can draw the connection between your offering and the account’s business objectives, current physical and digital infrastructure, and corporate values. And because increasing resiliency, expanding green energy, and installing safeguards against climate change will take years, these firms gravitate toward vendors who can provide leadership for the long term.
To gain an edge in this market, you need intelligence about how utilities and energy companies operate, what they prioritize, and who’s making the decisions. That’s a tall order, but Emissary Advisors will help you fill it. Emissary Advisors have recently served as technology executives and decision-makers at your target accounts. They’ll help you connect with the right people, sync your actions with their expectations, and drive your deal to close.
More Utilities & Energy Vertical Intelligence
Leverage Emissary to open new opportunities, expand existing partnerships, shorten sales cycles, close deals, and execute account-based marketing (ABM) strategies in the utilities & energy vertical.