Sales and Marketing Intelligence for the Travel and Hospitality Vertical Market
Insights into the Travel and Hospitality Vertical Modern Tech Buyer
Customer Experience (CX) continues to drive significant technology investments in the travel and hospitality vertical. It’s more than just a project or initiative – it’s tied to their overall business goals. Sellers should ensure they address this in their account planning and be prepared to go beyond the traditional tech personas and build relationships across the organization.
Listen to Emissary Advisor Paul Upton; Former Director Strategic Enablement and Data Operations for Customer Experience Transformation at Comcast:
Access the Full Podcast:
A Sampling of the Companies We Cover:
Travel and hospitality companies are looking for ways to make the most of a shaky post-pandemic recovery, and they’re turning to technology to do it. Get a head start on sales in this vertical with reliable intelligence about the business and the people who run it. With the right insights, your team and theirs are aligned for success.
Examples of some of the companies that our Emissary Advisors cover:
- Airbnb
- American Airlines
- Delta Airlines
- Expedia
- Hertz
- Marriott
- Sabre
- Southwest Airlines
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.
Intelligence-Fueled Sales and Marketing Strategies for the Travel and Hospitality Vertical Market
The travel and hospitality industry is slowly recovering from the pandemic, but customer profiles have shifted. Travelers are younger and wealthier, and they’re demanding smoother experiences, more convenience, and more personalization. So this vertical is taking customer relationship management, revenue generation, loyalty programs, and data management to the next level in their efforts to rebuild an effective workforce, streamline operations, and gain competitive advantage.
Your sales success in the travel and hospitality market depends on how well you can demonstrate your understanding of the changing circumstances firms are facing, the problems they most need to solve, and how they plan to do it. With insight into an account’s business priorities and internal dynamics, your team can align with the decision-makers and meet their needs and expectations at each step.
Accurate inside intelligence about the company culture and influencers is almost impossible to find unless you have a knowledgeable contact, like an Emissary Advisor. Emissary Advisors know your accounts well because they’ve held leadership positions there recently and participated in technology purchases. They’ll help you meet the right people, craft the right messages, and plan the right engagements from the first call to a successful close.
Additional Resources to Fuel Your Marketing Strategies for the Travel and Hospitality Vertical Market:
Leverage Emissary for the travel and hospitality vertical market, vertical account and industry data, buyer-specific messaging, to drive marketing-influenced pipeline, and execute account-based marketing (ABM) strategy.
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.
Tony Jaros
Chief Executive Officer
A product-focused, customer obsessed leader with a long track record of bringing new ideas to complex markets while building high performing and collaborative teams, Tony most recently served as CEO at Legacy Data Access, a healthcare software company. Other notable roles include CEO of CultureIQ, an employee engagement company sold to Perceptyx in 2021, and President and Chief Product Officer of SiriusDecisions, which he joined as a startup almost 20 years ago and helped build the organization into the worldwide leader in B2B sales, marketing and product management research, benchmarking and advisory services. Early in his career, Tony held product and consulting roles at Peppers & Rogers Group and Simba Information. He holds an MBA from New York University and a BSJ in Journalism from Northwestern University.
Erin Provey
VP Products
Erin has 20 years of experience in B2B product and service innovation and leadership roles, with a consistent focus on growth through customer-centricity. Most notably, Erin spent nearly a decade at SiriusDecisions (now part of Forrester Research) in a range of research and advisory product leadership roles, responsible for the entire innovation lifecycle: discovery, design, development, sales enablement, launch, implementation, and research/voice-of-the-customer-based iteration and enhancement. As part of this work, she was one of the most prolific commercially-viable content creators and public speakers, authoring and presenting hundreds of commercially-viable research briefs, models, frameworks, templates, tools, and one patented methodology – building world-class delivery teams and working closely with hundreds of the world’s leading B2B marketing leaders to operationalize these best practices in pursuit of revenue objectives.
Adam Rice
VP Engineering
Dynamic, results-driven agile technology leader with over 12 years of leadership experience and 10 years of hands-on software development experience. Adam has significant expertise in designing, building, and running highly available software as a service. He loves being part of a team where he can be instrumental in building and running a world-class team of software practitioners based on shared cultural values including collective ownership, pragmatic mastery, and continuous improvement.
Diana Kudajarova
VP of Operations
Diana has extensive experience in senior operational roles at technology startups. Before becoming VP of Operations, she was Emissary’s Chief of Staff and Head of Revenue Operations. Prior to joining Emissary, she was Director of Sales Operations for Burning Glass (a Boston-based job market analytics company). Diana has a PhD in History from Harvard University and was, in another life, a consultant for Monitor Consulting and professor of management at Moscow School of Management. Diana was also a co-founder and operator of four critically acclaimed restaurants in Cambridge and Somerville, Massachusetts,
Morgan Costello
Director, Advisor Operations
Morgan oversees advisor operations at Emissary. Prior to joining Emissary, Morgan spent the last 9 years building and optimizing high performing operations teams from the ground up. Morgan previously ran operations at the home services network, Handy, scaling the professional platform by over 10x before being acquired by ANGI Homeservices. Having worked in professional services and consumer services, Morgan is an expert in how to scale and grow operations.
Seleste Lunsford
Chief Research and Strategy Officer
Seleste has been a leader and consultant in the sales effectiveness space for over 20 years, running professional services, product and marketing organizations. She is a regular contributor to industry publications, a conference speaker and has written two books and countless papers on B2B revenue strategies.
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