technology vertical graphic

Technology Vertical Insights

Selling and Marketing Intelligence for the Technology Vertical

Tie Your Solution to the Most Impactful Business Issues in 2023

We completed a survey to understand what tech leaders in the technology vertical expect to see for 2023 business strategies, budgets, and challenges. Technology sellers and marketers that leverage these insights during the sales process – and successfully tie their solution to trending business issues in manufacturing – are better positioned to outgain competitors.

One of the top business issues driving spend includes managing risk. By definition, technology solutions are embedded into client environments. This exponentially increases the impact of vulnerabilities. 

emi sheet for technology

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A Sampling of the Companies We Cover:

In the technology market, companies are struggling to find and keep skilled employees, manage a hybrid workforce, compete in an increasingly fractured and competitive global market, and maintain the innovation that sets them apart. For successful deals in the technology vertical, learn how to position yourself as a thought leader and valuable partner.

Examples of some of the companies that our Emissary Advisors cover:

  • Amazon​
  • Apple
  • Expedia
  • HP
  • Intel
  • Microsoft​
  • Nielsen
  • PayPal
  • Salesforce

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Why Intelligence is Important to Selling and Marketing to the Technology Vertical

Companies in the technology vertical tend to have a very complex purchasing process and large buying committees. It’s easy to get lost in the process, overlook essential influencers, and omit key messaging. It’s also important to align your timing with the account’s budget plans and ensure your technology is a good fit before you engage.   

Unfortunately, the most useful information for selling into technology accounts can’t be found in the usual company data sources. To move deals forward, you have to know who to talk to and how to connect with them. It’s also important to understand the culture, how they assess technical applications, and who the real decision makers are.  

For the best results in the technology vertical, get help from an Emissary Advisor. These are recent executives from companies like Apple, Microsoft, and Amazon. They’ve ushered tech purchases through the account’s process from the buyer’s side, and they know what sales teams need to do to succeed. Advisors help you understand whether your product is the right fit, what buyers expect from your sales team, and how to communicate value with the buyer’s voice. 

technology advisors

“Understanding how the organization actually works, and what projects matter, is impossible to work out unless you have an Emissary Advisor to guide you.”

– Client Director, Storage Software

More Technology Vertical Intelligence:

Leverage Emissary for technology vertical account and industry data, buyer-specific messaging, to drive marketing-influenced pipeline, and execute account-based marketing (ABM) strategy.