Selling and Marketing Intelligence for the Technology Vertical
Tie Your Solution to the Most Impactful Business Issues in 2023
We completed a survey to understand what tech leaders in the technology vertical expect to see for 2023 business strategies, budgets, and challenges. Technology sellers and marketers that leverage these insights during the sales process – and successfully tie their solution to trending business issues in manufacturing – are better positioned to outgain competitors.
One of the top business issues driving spend includes managing risk. By definition, technology solutions are embedded into client environments. This exponentially increases the impact of vulnerabilities.
Access the Full Data Sheet:
A Sampling of the Companies We Cover:
In the technology market, companies are struggling to find and keep skilled employees, manage a hybrid workforce, compete in an increasingly fractured and competitive global market, and maintain the innovation that sets them apart. For successful deals in the technology vertical, learn how to position yourself as a thought leader and valuable partner.
Examples of some of the companies that our Emissary Advisors cover:
- Amazon
- Apple
- Expedia
- HP
- Intel
- Microsoft
- Nielsen
- PayPal
- Salesforce
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Get more information on working with Emissary Advisors.
Why Intelligence is Important to Selling and Marketing to the Technology Vertical
Companies in the technology vertical tend to have a very complex purchasing process and large buying committees. It’s easy to get lost in the process, overlook essential influencers, and omit key messaging. It’s also important to align your timing with the account’s budget plans and ensure your technology is a good fit before you engage.
Unfortunately, the most useful information for selling into technology accounts can’t be found in the usual company data sources. To move deals forward, you have to know who to talk to and how to connect with them. It’s also important to understand the culture, how they assess technical applications, and who the real decision makers are.
For the best results in the technology vertical, get help from an Emissary Advisor. These are recent executives from companies like Apple, Microsoft, and Amazon. They’ve ushered tech purchases through the account’s process from the buyer’s side, and they know what sales teams need to do to succeed. Advisors help you understand whether your product is the right fit, what buyers expect from your sales team, and how to communicate value with the buyer’s voice.
More Technology Vertical Intelligence:
Leverage Emissary for technology vertical account and industry data, buyer-specific messaging, to drive marketing-influenced pipeline, and execute account-based marketing (ABM) strategy.
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.
Tony Jaros
Chief Executive Officer
A product-focused, customer obsessed leader with a long track record of bringing new ideas to complex markets while building high performing and collaborative teams, Tony most recently served as CEO at Legacy Data Access, a healthcare software company. Other notable roles include CEO of CultureIQ, an employee engagement company sold to Perceptyx in 2021, and President and Chief Product Officer of SiriusDecisions, which he joined as a startup almost 20 years ago and helped build the organization into the worldwide leader in B2B sales, marketing and product management research, benchmarking and advisory services. Early in his career, Tony held product and consulting roles at Peppers & Rogers Group and Simba Information. He holds an MBA from New York University and a BSJ in Journalism from Northwestern University.
Erin Provey
VP Products
Erin has 20 years of experience in B2B product and service innovation and leadership roles, with a consistent focus on growth through customer-centricity. Most notably, Erin spent nearly a decade at SiriusDecisions (now part of Forrester Research) in a range of research and advisory product leadership roles, responsible for the entire innovation lifecycle: discovery, design, development, sales enablement, launch, implementation, and research/voice-of-the-customer-based iteration and enhancement. As part of this work, she was one of the most prolific commercially-viable content creators and public speakers, authoring and presenting hundreds of commercially-viable research briefs, models, frameworks, templates, tools, and one patented methodology – building world-class delivery teams and working closely with hundreds of the world’s leading B2B marketing leaders to operationalize these best practices in pursuit of revenue objectives.
Adam Rice
VP Engineering
Dynamic, results-driven agile technology leader with over 12 years of leadership experience and 10 years of hands-on software development experience. Adam has significant expertise in designing, building, and running highly available software as a service. He loves being part of a team where he can be instrumental in building and running a world-class team of software practitioners based on shared cultural values including collective ownership, pragmatic mastery, and continuous improvement.
Diana Kudajarova
VP of Operations
Diana has extensive experience in senior operational roles at technology startups. Before becoming VP of Operations, she was Emissary’s Chief of Staff and Head of Revenue Operations. Prior to joining Emissary, she was Director of Sales Operations for Burning Glass (a Boston-based job market analytics company). Diana has a PhD in History from Harvard University and was, in another life, a consultant for Monitor Consulting and professor of management at Moscow School of Management. Diana was also a co-founder and operator of four critically acclaimed restaurants in Cambridge and Somerville, Massachusetts,
Morgan Costello
Director, Advisor Operations
Morgan oversees advisor operations at Emissary. Prior to joining Emissary, Morgan spent the last 9 years building and optimizing high performing operations teams from the ground up. Morgan previously ran operations at the home services network, Handy, scaling the professional platform by over 10x before being acquired by ANGI Homeservices. Having worked in professional services and consumer services, Morgan is an expert in how to scale and grow operations.
Seleste Lunsford
Chief Research and Strategy Officer
Seleste has been a leader and consultant in the sales effectiveness space for over 20 years, running professional services, product and marketing organizations. She is a regular contributor to industry publications, a conference speaker and has written two books and countless papers on B2B revenue strategies.
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