ProcureTech features Emissary in a recent article Why are 70% of tech buyers taking on more technology projects than last year?”.  ProcureTech features Emissary to talk how demand for digital transformation solutions and company-wide digital transformations continues.

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Excerpt from ProcureTech:

The question is: are Tech Buyers (still) ready to buy?

Last year, Emissary conducted a survey with executive-level Fortune 500 technology buyers to see if they were buying technology solutions. However, back then they were more focused on adapting to the pandemic.

Fast forward to over a year later, things have certainly changed!

Based on over 203 executive technology buyers representing billions in spend, they revealed some big facts on how they have adapted. Only 6% say their organization is trying to adapt and respond to the pandemic vs 49% last year. When asked if they thought their business was stable, over three quarters (76%) said yes, vs 49% tackling a ‘new normal’ 

The figures continue to flow, with 70.3% of tech buyers taking on more technology projects than one year ago, contributing to digital transformation solutions.

The simple answer: They have ‘more’. More budget, more staff, more projects (and more pressure). Nearly 37% reported a technology budget increase vs last year.

‘2020 accelerated digital transformation… there is more pressure to grow and evolve, not just maintain’

Priorities across boards and executive teams changed, including the need for security, data management, product innovations and digital transformations. Companies are now impatient to see change!


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