Our solutions include subscription-based network access, engagement bundles, and research reports. Combine and configure these offerings to build an Emissary program for your unique needs.
How We Help
Emissary insights come in many forms. From reports on industry trends to 1:1 whiteboarding sessions, we get you the information you need, in the best format for you and your team.
1:1 Interactions
Strengthen customer relationships by bringing the “voice of the buyer” into strategic planning activities.
Propensity Gauges
Tightly link sales and marketing motions to specific vertical issues, personas, and trends.
Account Briefs
Improve productivity by identifying and prioritizing the accounts most likely to buy.
Industry Insider Guides
Boost your lead, opportunity, and account strategies with inside intelligence from former executives.
Strategic Sessions
Continuously sharpen your edge with just-in-time aggregated insights on key personas, verticals, and accounts.
Insights Library
Conduct background research on target industries, accounts, and buyer types.
How We Support You
Our expert team of customer experience and account managers works hand-in-hand with you throughout the process. From kick off and program configuration to user onboarding, insights delivery and measurement – we help you maximize your insights.
Seamless Management with our Powerful Platform
Emissary Exchange is the intuitive user platform that underpins the Emissary program. It helps you easily collect and manage your insights: from initiating advisor engagements to capturing content deliverables and viewing real-time reporting. Our dedicated support team gets you up and running within the platform, and stays connected throughout your program to ensure your success.
Powerful Program Management
Track Engagements
View usage metrics, manage account priorities, and see how your team is progressing on an engagement-by-engagement basis.
Oversee Your Program
Track the status of your overall Emissary program, and monitor the progress each seller is making against their priority accounts.
Manage Usage
Manage usage, create visibility, and support approval processes.
Download and Share
Easily access engagement transcripts, recordings, content reports, and library assets to share across your organization.
Your Account Intelligence HQ
Match
Receive a regular stream of precision-matched Emissary Advisors from our network of over 10,000 executive-level technology buyers.
Review
Instantly review in-depth details on Emissary Advisors, including role, recency, seniority, budgets, reporting structure, and more.
Refine
Accept and reject matches to make sure you have the right fit for a successful engagement.
Connect
Install the Emissary app (available on the Salesforce AppExchange) to request engagements from within your CRM.
Ready to Leverage the Emissary Human Intelligence Network?
Contact us for more information on working with Emissary Advisors.
Our Services
Combine our products and services to infuse your entire sales and marketing funnel with inside insights.
1:1 Advisory Interactions
Boost your lead, opportunity, and account strategies with inside intelligence from former executives.
Sample conversation topics include:
- What opportunities exist for me?
- Which buying centers have a need for my product?
- Who has the actual power to select my product?
- How do I position my specific solution to fit?
- How do I get my deal unstuck?
- How does the account evaluate partners like me?
Industry Insider Guides
Tightly link your sales and marketing motions to specific vertical issues, personas, and trends.
What’s Included:
- Distill industry trends that impact spends
- Insider perspective on opportunities for your products
- Analysis of where purchase power resides
- Messaging and positioning recommendations
- Key placement venues
Propensity Gauge
Improve sales and marketing productivity by identifying and prioritizing accounts likely to buy.
Advisors provide insights into:
- Account familiarity with the product category
- Maturity of product adoption within the account
- Make/buy tendency for the product category
- Perceived urgency and relevance
- Assessment of product fit into the stack
- Unsolved problems relevant to your sales intelligence products
Account Briefs
Level-set account teams with a buyer-oriented snapshot of their targets.
Advisors can help answer these questions:
- Which initiatives garner the most investment?
- What excites the executives? Worries them?
- What buy cycle factors could affect success?
- What in the culture impacts the way they buy?
- How does IT fit into the overall enterprise?
Insights Library
Continuously sharpen your edge by mining aggregated insights on key personas, verticals, and trends.
Library contents include:
- Organizational buying profiles
- Selling tips for enterprise accounts
- Podcasts on trends and buyer personas
- Research into trends that impact technology buying
Strategic Sessions
Strengthen customer relationships by bringing the voice of the buyers into your strategic planning activities.
Example Engagements:
- Sales Kick Off (SKO) keynotes
- Quarterly business review (QBR) development
- Internal or external conference speaking (as seen above)
- Messaging review
- Long-term deal coaching
Emissary in Action
We make it easy for enterprise sales and marketing teams to implement the Emissary program and capitalize on the network’s insights and intelligence:
“The automated scheduling process has been so easy!”
– Field Sales Executive, Data Management Platform
“The process has been smooth and helpful. Great program.”
– Account Director, CRM Platform
“Fantastic people, extremely helpful.”
– Business Development Manager, Strategic Accounts, Marketing Analytics Software
Ready to Leverage the Emissary Human Intelligence Network?
Contact us for more information on working with Emissary Advisors.
Diana Kudajarova
VP of Operations
Diana has extensive experience in senior operational roles at technology startups. Before becoming VP of Operations, she was Emissary’s Chief of Staff and Head of Revenue Operations. Prior to joining Emissary, she was Director of Sales Operations for Burning Glass (a Boston-based job market analytics company). Diana has a PhD in History from Harvard University and was, in another life, a consultant for Monitor Consulting and professor of management at Moscow School of Management. Diana was also a co-founder and operator of four critically acclaimed restaurants in Cambridge and Somerville, Massachusetts,
Allen Mueller
Chief Executive Officer
Allen is the Chief Executive Officer at Emissary. For over 20 years, Allen has been a senior executive leader who has delivered multi-year, double-digit growth in complex and entrepreneurial businesses. Known for being an exceptional coach and steward of talent. Allen is also the founding member of Chief, an organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.
Examples of some of the companies that our Emissary Advisors cover:
- Royal Dutch Shell
- Schlumberger
- E.ON SE
- Pacific Gas & Electric
- National Grid
- ENGIE
- Centrica
- Occidental Petroleum
- Halliburton Company
- Exxon Mobil Corporation
Examples of some of the companies that our Emissary Advisors cover:
- Deloitte
- PricewaterhouseCoopers
- Amadeus IT Group
- The Kantar Group
- Atos SE
- Capita plc
- IQVIA Holdings
- Robert Half International
- Infosys
- Ipsos
Examples of some of the companies that our Emissary Advisors cover:
- Pearson plc
- Thomson Reuters
- The Walt Disney Company
- NBCUniversal
- Viacom
- Scholastic
- Netflix
- McGraw-Hill
- Vice Media
- Caesars Palace Corporation
Examples of some of the companies that our Emissary Advisors cover:
- Boeing
- Airbus
- SC Johnson & Son
- Micron Technology
- Raytheon
- Johnson Matthey
- Analog Devices, Inc.
- Thyssenkrupp
- Fluor Corp
- General Electric Company
John Riley
Chief Commercial Officer
John is responsible for Emissary’s revenue and commercial functions. He brings deep domain expertise in sales performance having led commercial teams to explosive growth over the last 20 plus years across a variety of industries. Notably, John has spent the last 9 years in the sales consulting, performance and enablement space offering clients cutting edge solutions to solve contemporary sales and marketing challenges.
Morgan Costello
Director, Advisor Operations
Morgan oversees advisor operations at Emissary. Prior to joining Emissary, Morgan spent the last 9 years building and optimizing high performing operations teams from the ground up. Morgan previously ran operations at the home services network, Handy, scaling the professional platform by over 10x before being acquired by ANGI Homeservices. Having worked in professional services and consumer services, Morgan is an expert in how to scale and grow operations.
Kate Forester
Head of Finance and Company Operations
Kate has led Finance & Operations in start-ups and non-profits for over 15 years. Over her career, she has worked to promote volunteerism, alleviate poverty, and connect professionals.
Seleste Lunsford
Chief Research and Strategy Officer
Seleste has been a leader and consultant in the sales effectiveness space for over 20 years, running professional services, product and marketing organizations. She is a regular contributor to industry publications, a conference speaker and has written two books and countless papers on B2B revenue strategies.
Examples of some of the companies that our Emissary Advisors cover:
- General Motors
- Volvo
- Ford
- Toyota
- Cummins
- BMW
- Fiat Chrysler Auto
- Rolls Royce
- GM
- Daimler Trucks
Examples of some of the companies that our Emissary Advisors cover:
- Verizon
- Comcast
- BT
- AT&T
- Comcast
- Qualcomm
- Cox Communications
Examples of some of the companies that our Emissary Advisors cover:
- Expedia
- American Airlines
- Marriott
- Hertz
- Delta Airlines
- Airbnb
- Sabre
- Southwest Airlines
Examples of some of the companies that our Emissary Advisors cover:
- Kellogg Company
- The Coca-Cola Company
- Procter & Gamble
- Honeywell
- Nestle
- The Clorox Company
- PepsiCo
- Hershey Company
- Keurig Dr Pepper
Examples of some of the companies that our Emissary Advisors cover:
- Nike
- Walmart
- Amazon
- Kroger
- Starbucks
- Costco
- TJX Companies
- Nordstrom
- Ralph Lauren
- Target
Examples of some of the companies that our Emissary Advisors cover:
- Intel
- HP
- Salesforce
- Microsoft
- Expedia
- PayPal
- Amazon
- Apple
- Nielsen
Examples of some of the companies that our Emissary Advisors cover:
- Centene
- Anthem Health
- BlueCross BlueShield
- McKesson
- CVS Health
- UnitedHealthGroup
- Walgreens
- AllScripts
- Abbott Labs
- Johnson & Johnson
Examples of some of the companies that our Emissary Advisors cover:
- HSBC
- Capital One
- Mastercard
- Fannie Mae
- Ameriprise Financial
- JPMC
- USAA
- Wells Fargo
- PayPal
- AIG
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