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The Problem:
As a name-brand leader with 75+ complex solutions, one software provider’s net-new sales team needed to target the right person with the right product at the right point of the sales pipeline funnel.

But their initial strategy of targeting the highest-level person at their account and pitching them all their products was yielding few results. Because these roles didn’t always understand the specific need for a given product, too often their pitches fell flat.

The Solution:
To become more efficient on their account strategy, the company began working with Emissaries — former decision makers from their top accounts — to unearth the intelligence only an insider could know.

Brainstorming with Emissaries on ten accounts, they gathered key insights — from finding a hidden political influencer to identifying an outdated bidding process — that the software company leveraged when crafting their account strategies.


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Need Help Unlocking the Full Power of Your Sales Pipeline Funnel?

Selling to enterprise and having the right sales pipeline funnel can be a struggle. Emissary’s advisor network can help you gain valuable insights into your target accounts and develop the right strategy. Contact us today to get started or call us at (646) 776-0510 to discuss your business needs.