Selling and Marketing into the Life Sciences and Healthcare Vertical
Align Your Solution to the Most Impactful Healthcare Business Issues in 2023
We surveyed executive-level tech buyers in the healthcare vertical to understand what business budgets, strategies, and issues they perceive for 2023. Tech marketers and sellers who utilize these insights – and connect them to their solutions – have an increased opportunity to outgain competitors.
Much of the budget is derived from an ongoing focus on patient/member experience as well as concerns over data security – both of which made great progress on executive agendas during the pandemic.
Access the Full Data Sheet:
A Sampling of the Companies We Cover:
Healthcare companies have complex buying processes and often face budget constraints which lengthen the typical sales cycle even more. Help simplify, speed, and smooth out healthcare sales with human intelligence from Emissary Advisors who know your target accounts personally.
Examples of some of the companies that our Emissary Advisors cover in the healthcare vertical:
- Abbott Labs
- AllScripts
- Anthem Health
- BlueCross BlueShield
- Centene
- CVS Health
- Johnson & Johnson
- McKesson
- UnitedHealthGroup
- Walgreens
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.
Why Intelligence is Important to Selling and Marketing to the Healthcare Industry
In the healthcare industry, successful deals depend on how well you can convince buyers that your technology delivers benefits to payers, providers, and patients. And as healthcare companies prefer to avoid risk, your team needs to mitigate their critical concerns.
But to position your solutions in the framework of buyer values, you need inside account intelligence, which isn’t available from online research. Only people who’ve worked in these companies can brief you on the essential values that resonate because they have experience with technology purchases from within the account. They’ll help you understand what buyers need from you and the political, cultural, and technical hurdles you’ll need to clear.
As former healthcare executives, Emissary Advisors share their experience, help you refocus marketing and sales messages on the pivotal solution values, and help you engage with key influencers. As a result, you spend much less time casting around for useful research and more time connecting with buyers on their level. Your team moves from vendor to trusted partner; deal sizes grow; and sales close faster – all driven by the right human intelligence.
Insights into the Healthcare Vertical Modern Tech Buyer
Leverage Emissary for healthcare vertical account and industry data, buyer-specific messaging, to drive marketing-influenced pipeline, and execute account-based marketing (ABM) strategy.
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.
Erin Provey
VP Products
Erin has 20 years of experience in B2B product and service innovation and leadership roles, with a consistent focus on growth through customer-centricity. Most notably, Erin spent nearly a decade at SiriusDecisions (now part of Forrester Research) in a range of research and advisory product leadership roles, responsible for the entire innovation lifecycle: discovery, design, development, sales enablement, launch, implementation, and research/voice-of-the-customer-based iteration and enhancement. As part of this work, she was one of the most prolific commercially-viable content creators and public speakers, authoring and presenting hundreds of commercially-viable research briefs, models, frameworks, templates, tools, and one patented methodology – building world-class delivery teams and working closely with hundreds of the world’s leading B2B marketing leaders to operationalize these best practices in pursuit of revenue objectives.
Adam Rice
VP Engineering
Dynamic, results-driven agile technology leader with over 12 years of leadership experience and 10 years of hands-on software development experience. Adam has significant expertise in designing, building, and running highly available software as a service. He loves being part of a team where he can be instrumental in building and running a world-class team of software practitioners based on shared cultural values including collective ownership, pragmatic mastery, and continuous improvement.
Diana Kudajarova
VP of Operations
Diana has extensive experience in senior operational roles at technology startups. Before becoming VP of Operations, she was Emissary’s Chief of Staff and Head of Revenue Operations. Prior to joining Emissary, she was Director of Sales Operations for Burning Glass (a Boston-based job market analytics company). Diana has a PhD in History from Harvard University and was, in another life, a consultant for Monitor Consulting and professor of management at Moscow School of Management. Diana was also a co-founder and operator of four critically acclaimed restaurants in Cambridge and Somerville, Massachusetts,
Allen Mueller
Chief Executive Officer
Allen is the Chief Executive Officer at Emissary. For over 20 years, Allen has been a senior executive leader who has delivered multi-year, double-digit growth in complex and entrepreneurial businesses. Known for being an exceptional coach and steward of talent. Allen is also the founding member of Chief, an organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.
Meet Allen Mueller:
What I’ve Learned (And Am Still Learning) About Sales
What is Sales Intelligence and How Can it Help You Sell Smarter?
John Riley
Chief Commercial Officer
John is responsible for Emissary’s revenue and commercial functions. He brings deep domain expertise in sales performance having led commercial teams to explosive growth over the last 20 plus years across a variety of industries. Notably, John has spent the last 9 years in the sales consulting, performance and enablement space offering clients cutting edge solutions to solve contemporary sales and marketing challenges.
Morgan Costello
Director, Advisor Operations
Morgan oversees advisor operations at Emissary. Prior to joining Emissary, Morgan spent the last 9 years building and optimizing high performing operations teams from the ground up. Morgan previously ran operations at the home services network, Handy, scaling the professional platform by over 10x before being acquired by ANGI Homeservices. Having worked in professional services and consumer services, Morgan is an expert in how to scale and grow operations.
Kate Forester
Head of Finance and Company Operations
Kate has led Finance & Operations in start-ups and non-profits for over 15 years. Over her career, she has worked to promote volunteerism, alleviate poverty, and connect professionals.
Seleste Lunsford
Chief Research and Strategy Officer
Seleste has been a leader and consultant in the sales effectiveness space for over 20 years, running professional services, product and marketing organizations. She is a regular contributor to industry publications, a conference speaker and has written two books and countless papers on B2B revenue strategies.
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