Selling and Marketing Intelligence for the Retail Vertical
Leverage Trending Retail Concerns in Your Sales Process for Greater Impact
We asked executive-level tech buyers in the retail space about what they see on deck for 2023 business strategies, budgets, and challenges. Technology sellers and marketers that can leverage these insights during their sales process have a greater opportunity to demonstrate value to their target accounts.
In addition to e-commerce CX (and underlying cloud investments), retailers are looking for data solutions to shore up supply chains, better manage inventory levels, and uncover consumer insights.
Access the Full Data Sheet:
A Sampling of the Companies We Cover:
Retailers are facing a tight labor market, strangled supply chains, and rising costs. Use an intelligence-driven sales and marketing strategy to position your offering as the solution to their challenges.
Examples of some of the companies that our Emissary Advisors cover:
- Amazon
- Costco
- Kroger
- Nike
- Nordstrom
- Ralph Lauren
- Starbucks
- Target
- TJX Companies
- Walmart
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.
Why Intelligence is Important to Selling and Marketing to the Retail Vertical
The retail market expects strong growth, and retailers are looking for technology that helps them make the best of it with higher margin revenue streams, labor-saving automation, seamless omnichannel shopping, and strong data security.
Retailers expect to spend more on digital solutions going forward, but successful sales teams cannot rely on a one-size-fits-all strategy. To close deals in the retail vertical, you need intelligence about how the company makes buying decisions, how leaders interact with each other, and who influences technology purchases. That’s information you can only learn from someone who’s been in the prospect’s shoes.
Emissary Advisors have worked at your target accounts in buyer roles within the last eighteen months. They’ve experienced the purchasing process firsthand from pain point to procurement, and they’ll coach your team through the deal with critical insight about the people you need to influence. Advisors’ support helps your team successfully navigate personalities, meet buyers’ expectations, and build partnerships for more retail wins.
More Retail Vertical Intelligence
Leverage Emissary for retail vertical account and industry data, buyer-specific messaging, to drive marketing-influenced pipeline, and execute account-based marketing (ABM) strategy.
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.
Erin Provey
VP Products
Erin has 20 years of experience in B2B product and service innovation and leadership roles, with a consistent focus on growth through customer-centricity. Most notably, Erin spent nearly a decade at SiriusDecisions (now part of Forrester Research) in a range of research and advisory product leadership roles, responsible for the entire innovation lifecycle: discovery, design, development, sales enablement, launch, implementation, and research/voice-of-the-customer-based iteration and enhancement. As part of this work, she was one of the most prolific commercially-viable content creators and public speakers, authoring and presenting hundreds of commercially-viable research briefs, models, frameworks, templates, tools, and one patented methodology – building world-class delivery teams and working closely with hundreds of the world’s leading B2B marketing leaders to operationalize these best practices in pursuit of revenue objectives.
Adam Rice
VP Engineering
Dynamic, results-driven agile technology leader with over 12 years of leadership experience and 10 years of hands-on software development experience. Adam has significant expertise in designing, building, and running highly available software as a service. He loves being part of a team where he can be instrumental in building and running a world-class team of software practitioners based on shared cultural values including collective ownership, pragmatic mastery, and continuous improvement.
Diana Kudajarova
VP of Operations
Diana has extensive experience in senior operational roles at technology startups. Before becoming VP of Operations, she was Emissary’s Chief of Staff and Head of Revenue Operations. Prior to joining Emissary, she was Director of Sales Operations for Burning Glass (a Boston-based job market analytics company). Diana has a PhD in History from Harvard University and was, in another life, a consultant for Monitor Consulting and professor of management at Moscow School of Management. Diana was also a co-founder and operator of four critically acclaimed restaurants in Cambridge and Somerville, Massachusetts,
Allen Mueller
Chief Executive Officer
Allen is the Chief Executive Officer at Emissary. For over 20 years, Allen has been a senior executive leader who has delivered multi-year, double-digit growth in complex and entrepreneurial businesses. Known for being an exceptional coach and steward of talent. Allen is also the founding member of Chief, an organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.
Meet Allen Mueller:
What I’ve Learned (And Am Still Learning) About Sales
What is Sales Intelligence and How Can it Help You Sell Smarter?
John Riley
Chief Commercial Officer
John is responsible for Emissary’s revenue and commercial functions. He brings deep domain expertise in sales performance having led commercial teams to explosive growth over the last 20 plus years across a variety of industries. Notably, John has spent the last 9 years in the sales consulting, performance and enablement space offering clients cutting edge solutions to solve contemporary sales and marketing challenges.
Morgan Costello
Director, Advisor Operations
Morgan oversees advisor operations at Emissary. Prior to joining Emissary, Morgan spent the last 9 years building and optimizing high performing operations teams from the ground up. Morgan previously ran operations at the home services network, Handy, scaling the professional platform by over 10x before being acquired by ANGI Homeservices. Having worked in professional services and consumer services, Morgan is an expert in how to scale and grow operations.
Kate Forester
Head of Finance and Company Operations
Kate has led Finance & Operations in start-ups and non-profits for over 15 years. Over her career, she has worked to promote volunteerism, alleviate poverty, and connect professionals.
Seleste Lunsford
Chief Research and Strategy Officer
Seleste has been a leader and consultant in the sales effectiveness space for over 20 years, running professional services, product and marketing organizations. She is a regular contributor to industry publications, a conference speaker and has written two books and countless papers on B2B revenue strategies.
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