retail vertical

Retail Vertical Insights

Selling and Marketing Intelligence for the Retail Vertical

Leverage Trending Retail Concerns in Your Sales Process for Greater Impact

We asked executive-level tech buyers in the retail space about what they see on deck for 2022 business strategies, budgets, and challenges. Technology sellers and marketers that can leverage these insights during their sales process have a greater opportunity to demonstrate value to their target accounts.

In addition to e-commerce CX (and underlying cloud investments), retailers are looking for data solutions to shore up supply chains, better manage inventory levels, and uncover consumer insights.

emi sheet for retail

Access the Full Data Sheet:

A Sampling of the Companies We Cover:

Retailers are facing a tight labor market, strangled supply chains, and rising costs. Use an intelligence-driven sales and marketing strategy to position your offering as the solution to their challenges.

Examples of some of the companies that our Emissary Advisors cover:

  • Amazon
  • Costco​
  • Kroger​
  • Nike​
  • Nordstrom​
  • Ralph Lauren
  • Starbucks
  • Target
  • TJX Companies
  • Walmart​

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Why Intelligence is Important to Selling and Marketing to the Retail Vertical

The retail market expects strong growth, and retailers are looking for technology that helps them make the best of it with higher margin revenue streams, labor-saving automation, seamless omnichannel shopping, and strong data security.

Retailers expect to spend more on digital solutions going forward, but successful sales teams cannot rely on a one-size-fits-all strategy. To close deals in the retail vertical, you need intelligence about how the company makes buying decisions, how leaders interact with each other, and who influences technology purchases. That’s information you can only learn from someone who’s been in the prospect’s shoes.

Emissary Advisors have worked at your target accounts in buyer roles within the last eighteen months. They’ve experienced the purchasing process firsthand from pain point to procurement, and they’ll coach your team through the deal with critical insight about the people you need to influence. Advisors’ support helps your team successfully navigate personalities, meet buyers’ expectations, and build partnerships for more retail wins.

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“Great use of time. Very hard to get meaningful information on decision process and org chart without having sold to the company before and/or having an extremely strong pre-existing champion.”

– Enterprise Account Executive, analytics and monitoring

More Retail Vertical Intelligence

Leverage Emissary for retail vertical account and industry data, buyer-specific messaging, to drive marketing-influenced pipeline, and execute account-based marketing (ABM) strategy.