Emissary provides first hand insights into your target accounts through our executive-level community of over 10,000 former Fortune 500 leaders.
Emissary is …….
an artificial a human intelligence network
Data feeds and annual reports don’t provide clarity on culture, white space analysis, or buyer dynamics. Those deeper-level, nuanced insights can only be gained from the executives who’ve lived inside your target accounts.
Benefits of Human Intelligence
Most account intel scratches the surface, including only news and contact information. Human intelligence goes deeper, revealing the insights that actually help you find and grow business. It’s the difference between organizational charts and power structure, between job title and decision-making style.
How Clients Use Emissary
Sales and marketing professionals leverage the Emissary human intelligence network to shape and turbocharge their go-to-market strategies.
Access Target Accounts
Use Emissary insights to identify who in your target account influences decisions, what messaging will resonate with those leaders, and which approach to take to gain access. Break through marketplace clutter by laser-focusing your approach to specific people, teams, and organizations.
Strategize how to sell to each member of the buying team, clarify the steps and length of the buying process, identify needed business case elements, and decide when/how to engage procurement. Stand out from your competitors by tailoring your selling approach to exactly how your client buys.
Grow your position by understanding how best to navigate your customers’ complex organizations. Uncover which white space is worth pursuing, and strategize how to parlay your existing presence into a broader value proposition.
Emissary In Action
Examples of how Emissary brings value to sales and marketing teams:
“[Our value was] learning more about why they make decisions … learning what competing technologies are already in house or have been considered.”
– Director of Sales, Digital Simulation Software
“The most critical part was understanding buying dynamics, buyer personas and preferences, insights into internal projects and priorities… and evaluation processes.”
– Large Enterprise Account Executive, ERP
“[Emissary] identified business and political drivers of strategy, decision-making, and funding around the move to cloud…which has not been evident at the lower levels of the organization, with which we’re engaged.”
– Major Account Manager, Data Management Platform
Human Intelligence in Action
Ready to Leverage the Emissary Human Intelligence Network?
Contact us for more information on working with Emissary Advisors.