Selling and Marketing Intelligence for the Manufacturing Vertical Market
Tie Your Solution to the Most Impactful Manufacturing Business Issues in 2023
We surveyed executive-level tech buyers in the manufacturing vertical to understand what they see on deck for 2023 business strategies, budgets, and challenges. Technology sellers and marketers that leverage these insights during the sales process – and successfully tie their solution to trending business issues in manufacturing – are better positioned to outgain competitors.
Primary drivers of spend include traditional pressures to reduce costs, as well as more recent issues around supply chain resiliency:
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A Sampling of the Companies We Cover:
Companies in the manufacturing vertical market need to address post-pandemic challenges such as talent scarcity and supply delays to take advantage of robust market growth. Get the edge on competitors in this space with intelligence about how each account works on the inside.
Examples of some of the companies that our Emissary Advisors cover:
- Airbus
- Analog Devices, Inc.
- Fluor Corp
- General Electric Company
- Johnson Matthey
- Micron Technology
- Raytheon
- SC Johnson & Son
- Thyssenkrupp
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.
Why Intelligence is Important to Selling and Marketing to the Manufacturing Vertical Market
The manufacturing vertical market is focused on finding and retaining talent, developing a more reliable and diverse supplier base, increasing factory automation, and shoring up data security. Manufacturers are also keeping an eye on rising inflation that could shrink the technology budget.
In order to capture a deal, sales teams have to clearly articulate how your solution drives business results in automation, security, and inventory management while addressing the needs of buyers from the plant floor to the board room. Successful sales teams will rely on intelligence about the people, organizational dynamics, and attitudes toward technology at the account to send the right message.
Emissary Advisors have been technology buyers at the manufacturers you’re targeting. They know the human element of the sales process that you’ll never find through traditional research. Advisors will work with you to identify decision makers and help customize messaging for plant managers, engineers, and executives. Advisors are the people who helped shape the buying process at your accounts, and they’re the best people to coach you through it to success.
More Manufacturing Vertical Market Intelligence:
Leverage Emissary for manufacturing vertical market account and industry data, buyer-specific messaging, to drive marketing-influenced pipeline, and execute account-based marketing (ABM) strategy.
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.
Tony Jaros
Chief Executive Officer
A product-focused, customer obsessed leader with a long track record of bringing new ideas to complex markets while building high performing and collaborative teams, Tony most recently served as CEO at Legacy Data Access, a healthcare software company. Other notable roles include CEO of CultureIQ, an employee engagement company sold to Perceptyx in 2021, and President and Chief Product Officer of SiriusDecisions, which he joined as a startup almost 20 years ago and helped build the organization into the worldwide leader in B2B sales, marketing and product management research, benchmarking and advisory services. Early in his career, Tony held product and consulting roles at Peppers & Rogers Group and Simba Information. He holds an MBA from New York University and a BSJ in Journalism from Northwestern University.
Erin Provey
VP Products
Erin has 20 years of experience in B2B product and service innovation and leadership roles, with a consistent focus on growth through customer-centricity. Most notably, Erin spent nearly a decade at SiriusDecisions (now part of Forrester Research) in a range of research and advisory product leadership roles, responsible for the entire innovation lifecycle: discovery, design, development, sales enablement, launch, implementation, and research/voice-of-the-customer-based iteration and enhancement. As part of this work, she was one of the most prolific commercially-viable content creators and public speakers, authoring and presenting hundreds of commercially-viable research briefs, models, frameworks, templates, tools, and one patented methodology – building world-class delivery teams and working closely with hundreds of the world’s leading B2B marketing leaders to operationalize these best practices in pursuit of revenue objectives.
Adam Rice
VP Engineering
Dynamic, results-driven agile technology leader with over 12 years of leadership experience and 10 years of hands-on software development experience. Adam has significant expertise in designing, building, and running highly available software as a service. He loves being part of a team where he can be instrumental in building and running a world-class team of software practitioners based on shared cultural values including collective ownership, pragmatic mastery, and continuous improvement.
Diana Kudajarova
VP of Operations
Diana has extensive experience in senior operational roles at technology startups. Before becoming VP of Operations, she was Emissary’s Chief of Staff and Head of Revenue Operations. Prior to joining Emissary, she was Director of Sales Operations for Burning Glass (a Boston-based job market analytics company). Diana has a PhD in History from Harvard University and was, in another life, a consultant for Monitor Consulting and professor of management at Moscow School of Management. Diana was also a co-founder and operator of four critically acclaimed restaurants in Cambridge and Somerville, Massachusetts,
Morgan Costello
Director, Advisor Operations
Morgan oversees advisor operations at Emissary. Prior to joining Emissary, Morgan spent the last 9 years building and optimizing high performing operations teams from the ground up. Morgan previously ran operations at the home services network, Handy, scaling the professional platform by over 10x before being acquired by ANGI Homeservices. Having worked in professional services and consumer services, Morgan is an expert in how to scale and grow operations.
Seleste Lunsford
Chief Research and Strategy Officer
Seleste has been a leader and consultant in the sales effectiveness space for over 20 years, running professional services, product and marketing organizations. She is a regular contributor to industry publications, a conference speaker and has written two books and countless papers on B2B revenue strategies.
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