manufacturing vertical

Manufacturing Vertical Market Insights

Selling and Marketing Intelligence for the Manufacturing Vertical Market

Tie Your Solution to the Most Impactful Manufacturing Business Issues in 2022

We surveyed executive-level tech buyers in the manufacturing vertical to understand what they see on deck for 2022 business strategies, budgets, and challenges. Technology sellers and marketers that leverage these insights during the sales process – and successfully tie their solution to trending business issues in manufacturing – are better positioned to outgain competitors.

Primary drivers of spend include traditional pressures to reduce costs, as well as more recent issues around supply chain resiliency:

emi sheet for manufacturing

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A Sampling of the Companies We Cover:

Companies in the manufacturing vertical market need to address post-pandemic challenges such as talent scarcity and supply delays to take advantage of robust market growth. Get the edge on competitors in this space with intelligence about how each account works on the inside.

Examples of some of the companies that our Emissary Advisors cover:

  • Airbus
  • Analog Devices, Inc.
  • Fluor Corp
  • General Electric Company
  • Johnson Matthey
  • Micron Technology
  • Raytheon
  • SC Johnson & Son
  • Thyssenkrupp

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Why Intelligence is Important to Selling and Marketing to the Manufacturing Vertical Market

The manufacturing vertical market is focused on finding and retaining talent, developing a more reliable and diverse supplier base, increasing factory automation, and shoring up data security. Manufacturers are also keeping an eye on rising inflation that could shrink the technology budget.

In order to capture a deal, sales teams have to clearly articulate how your solution drives business results in automation, security, and inventory management while addressing the needs of buyers from the plant floor to the board room. Successful sales teams will rely on intelligence about the people, organizational dynamics, and attitudes toward technology at the account to send the right message.

Emissary Advisors have been technology buyers at the manufacturers you’re targeting. They know the human element of the sales process that you’ll never find through traditional research. Advisors will work with you to identify decision makers and help customize messaging for plant managers, engineers, and executives. Advisors are the people who helped shape the buying process at your accounts, and they’re the best people to coach you through it to success.

manufacturing advisors

“The Emissary really helped us identify where to sell within the account, who we should target specifically in each LOB and provided insights into messaging that would land with current internal initiatives.”

– Solutions Advisor, sales performance management

More Manufacturing Vertical Market Intelligence:

Leverage Emissary for manufacturing vertical market account and industry data, buyer-specific messaging, to drive marketing-influenced pipeline, and execute account-based marketing (ABM) strategy.