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All Blogs
The Future of Retail Technology: From Omni-Channel to Sustainability
How to Boost the Benefits of Account-Based Marketing for Enterprise Technology Providers
11 ABM Tactics Emissary Can Help You Leverage
8 Top ABM Companies To Watch
Why Selling Analytics Today Depends on the Right Intelligence
Designing a Sales Account Plan that Actually Works
Guide to Account Based Marketing for Enterprise Tech Marketers
Airline Technology Trends & Selling Tech to Aviation Leaders
Emissary Research Reveals the Top 4 Influential B2B Sales Skills for Tech Deals
Selling Tech to Finance Leaders and How to Sell to the CFO
Create an Effective Sales Account Planning Strategy for Enterprise Tech Deals in the Retail Sector
Demystifying Selling to Procurement
Increase Sales in the P&C Insurance Vertical With the Right Intelligence About Cybersecurity in the Insurance Industry
Selling Tech to Tech Companies
Tech Spend is Up: How to Get (More Than) Your Share
What’s Driving Enterprise IT Spending in 2022?
Key Account Management is the Secret Weapon for Deal Expansion in the Insurance Sector
5 Ways to Garner Business Insights to Improve Your B2B Tech Sales Account Planning
Selling Tech to Insurance: What to Expect
What I’ve Learned (and am Still Learning) about Sales
5 Steps to Implementing an ABM Strategy for an Outreach Campaign
Empower Your Field Marketing Organization in the Retail Vertical with Industry Intelligence
How Do You Determine the Timeline for Closing a Deal in the P&C Insurance Vertical?
Develop a Land and Expand Sales Strategy for Your IT Solution with P&C Insurers
Emissary Advisor Network: Meet Mike Connly
What is Sales Intelligence and How Can It Help You Sell Smarter in 2022?
ABM Myth 4: Avoid Procurement At All Costs
How to Position Your IT Solution in the P&C Insurance Vertical Market
2022 Key Account Management Best Practices
Upsize With a Sales Enablement Framework to Close More Deals
2022 Sales Enablement Assessment: Measure the Scope of Your Program
Best Account Planning Templates 2022
ABM Myth #3: If Your Solution Isn’t Included in the Information Technology Budgeting Process, It Isn’t Happening
B2B Lead Generation Strategies for MSPs Serving Tech Companies
Demand Generation Strategy for Cybersecurity Serving Financial Services
Vertical Marketing Best Practices: Six Strategies That Set Top Tech Marketers Apart
ABM Myth 2: ABM Email Prospecting is Dead
Four Sales Skills and Behaviors That Tech Buyers Say Break (or Make) Deals
6 Account Based Marketing Tactics for Tech Companies Marketing to FinServ
10 Challenges in the FinServ Industry to Prioritize in Your Strategic Account Management Plan
ABM Myth 1: Lean on Product Messages in Your ABM Messaging
Six Clues Your QBRs are Box-Checking Exercises … and How to Fix Them
5 Tips for IT Security Sellers to Improve Deal Closure in the Financial Services Industry
Marketing Cloud-Based Security to the Financial Industry
Tech Buyers Want to Buy But Expect More
Emissary Featured on the Sales Prospector Podcast
A Vertical Perspective: Health Tech Enterprises Selling
Emissary Named Best Enterprise Sales Enablement Software in Annual MarTech Breakthrough Awards
Get The Meeting: How Buyers View IT Vendor Outreach
Finding New Opportunities in Customer Experience CX – Focused Companies
Six Must-Haves to Look For in an Account Planning Template For Sales
Best Account Planning Templates 2021
Selling Tech is Hard. Buying Tech Is Even Harder
Buyer Transparency in B2B Tech Sales
The Secret to Selling to the CISO Persona
Stress Test the 4 C’s In Your Account Based Marketing Strategy
How Do Tech Buyers Buy? IT Procurement Category Strategy Buyer Snapshot
Digital Banking Technology Trends: Banks Are “All-In”
Account Based Sales Strategies that Deliver
5 Last Minute Tweaks for Your SKO
Promoting an Overdue Digital Transformation in Healthcare
Why Do IT Executives Buy? IT Manager Persona and Buyer Snapshot, Fall 2020
Why 2020 Could Be Better Than the Typical Enterprise Sales Cycle
Aligning With A Business Acceleration System
How To Sell IT Security Solutions and Five Missteps to Avoid
CIOs Transformed Overnight—Sales Teams That Sell Technology Must Catch Up
Are IT Buyers Ready to Buy? Enterprise Tech Solution Buyer Snapshot, Summer 2020
J&J, Kroger, U.S. Banks: Sales Triggers In The News
Developing a Procurement Strategy in Your Sales Process
The CFO: Understanding Their Propensity To Buy
Risks, Rules, and Regulations: Data Management Trends in Financial Services
Partner vs. Vendor: The Relationship Between Buyer And Seller
Kaiser, Walmart, TJX: Sales Triggers In The News
Why You Should be Selling to the CFO
AT&T, Expedia, eBay: Sales Triggers In The News
The Modern CIO: 7 Traits of an Evolved Buyer
Sales Enablement Strategy: Retain Trust and Embody Empathy
Matrix Selling: Responding to Disruption and Investing in Resilience
Fix Your Pitch: How To Conclude a Sales Pitch in Style
Portfolio Marketing in A Remote World: How to Reach Decision-Makers
Future Tech Enterprise Sales: New Gaps in IT Security
Retail’s Data Dilemma: Understanding The Retail Solution and Technologies
Financial Services Technology Trends: The Response to COVID-19
Coronavirus, Disney, Boeing: Sales Triggers In The News
Trends In Information Technology Sector: Coronavirus Business Impacts
Global Priorities in the Telco Sector
How To Build A Sales Pipeline When Conferences Are Cancelled
How to Close a Deal in Healthcare Sales
Healthcare Reform Information Technology Insights: Where’s Healthcare Headed?
What Morgan Stanley’s E-Trade Acquisition Means for Enterprise Tech Buyers
Insights into the CISO Buyer Persona
5 Mistakes to Avoid When Creating a Sales Enablement Strategy
Selling Global Retail Technology into the Retail Sector
Telecommunications Technology Trends and Challenges
Sellers Can Capitalize on Current Technology Trends in Energy Industry
The Impact of Technology in Healthcare in Building Your Sales Pitch
Emissary will be Attending RSA Conference!
Selling CPG IT Solutions
Announcing New CEO, Comprehensive Enterprise Sales Solution
How to Achieve Unity Between Sales and a Field Marketing Organization
The Future of Retail Technology: From Omni-Channel to Sustainability
How to Boost the Benefits of Account-Based Marketing for Enterprise Technology Providers
11 ABM Tactics Emissary Can Help You Leverage
8 Top ABM Companies To Watch
Why Selling Analytics Today Depends on the Right Intelligence
Designing a Sales Account Plan that Actually Works
Guide to Account Based Marketing for Enterprise Tech Marketers
Airline Technology Trends & Selling Tech to Aviation Leaders
Emissary Research Reveals the Top 4 Influential B2B Sales Skills for Tech Deals
Selling Tech to Finance Leaders and How to Sell to the CFO
Create an Effective Sales Account Planning Strategy for Enterprise Tech Deals in the Retail Sector
Demystifying Selling to Procurement
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.


Erin Provey
VP Products
Erin has 20 years of experience in B2B product and service innovation and leadership roles, with a consistent focus on growth through customer-centricity. Most notably, Erin spent nearly a decade at SiriusDecisions (now part of Forrester Research) in a range of research and advisory product leadership roles, responsible for the entire innovation lifecycle: discovery, design, development, sales enablement, launch, implementation, and research/voice-of-the-customer-based iteration and enhancement. As part of this work, she was one of the most prolific commercially-viable content creators and public speakers, authoring and presenting hundreds of commercially-viable research briefs, models, frameworks, templates, tools, and one patented methodology – building world-class delivery teams and working closely with hundreds of the world’s leading B2B marketing leaders to operationalize these best practices in pursuit of revenue objectives.

Adam Rice
VP Engineering
Dynamic, results-driven agile technology leader with over 12 years of leadership experience and 10 years of hands-on software development experience. Adam has significant expertise in designing, building, and running highly available software as a service. He loves being part of a team where he can be instrumental in building and running a world-class team of software practitioners based on shared cultural values including collective ownership, pragmatic mastery, and continuous improvement.

Diana Kudajarova
VP of Operations
Diana has extensive experience in senior operational roles at technology startups. Before becoming VP of Operations, she was Emissary’s Chief of Staff and Head of Revenue Operations. Prior to joining Emissary, she was Director of Sales Operations for Burning Glass (a Boston-based job market analytics company). Diana has a PhD in History from Harvard University and was, in another life, a consultant for Monitor Consulting and professor of management at Moscow School of Management. Diana was also a co-founder and operator of four critically acclaimed restaurants in Cambridge and Somerville, Massachusetts,

Allen Mueller
Chief Executive Officer
Allen is the Chief Executive Officer at Emissary. For over 20 years, Allen has been a senior executive leader who has delivered multi-year, double-digit growth in complex and entrepreneurial businesses. Known for being an exceptional coach and steward of talent. Allen is also the founding member of Chief, an organization specifically designed for senior women leaders to strengthen their leadership journey, cross-pollinate ideas across industries, and effect change from the top-down.
Meet Allen Mueller:
What I’ve Learned (And Am Still Learning) About Sales
What is Sales Intelligence and How Can it Help You Sell Smarter?

John Riley
Chief Commercial Officer
John is responsible for Emissary’s revenue and commercial functions. He brings deep domain expertise in sales performance having led commercial teams to explosive growth over the last 20 plus years across a variety of industries. Notably, John has spent the last 9 years in the sales consulting, performance and enablement space offering clients cutting edge solutions to solve contemporary sales and marketing challenges.

Morgan Costello
Director, Advisor Operations
Morgan oversees advisor operations at Emissary. Prior to joining Emissary, Morgan spent the last 9 years building and optimizing high performing operations teams from the ground up. Morgan previously ran operations at the home services network, Handy, scaling the professional platform by over 10x before being acquired by ANGI Homeservices. Having worked in professional services and consumer services, Morgan is an expert in how to scale and grow operations.

Kate Forester
Head of Finance and Company Operations
Kate has led Finance & Operations in start-ups and non-profits for over 15 years. Over her career, she has worked to promote volunteerism, alleviate poverty, and connect professionals.

Seleste Lunsford
Chief Research and Strategy Officer
Seleste has been a leader and consultant in the sales effectiveness space for over 20 years, running professional services, product and marketing organizations. She is a regular contributor to industry publications, a conference speaker and has written two books and countless papers on B2B revenue strategies.

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