Selling and Marketing Intelligence for the Insurance Vertical Market
Insights into the Insurance Vertical Modern Tech Buyer
The very business of insurance is being risk-averse. The insurance vertical has a reputation of being challenging to sell technology to – despite how much of it insurance consumes. If you are new to the space it can be daunting to find the opportunities.
Listen to Emissary Advisor John Newton; Former Director of IT Transformation/Program Management at AIG:
Access the Full Podcast:
A Sampling of the Companies We Cover:
Companies in the insurance vertical often find that few sales teams truly understand their business and the role technology plays in it. But those who have accurate, reliable intelligence about their prospect’s values and processes will earn the trust that wins deals.
Examples of some of the companies that our Emissary Advisors cover in the insurance vertical:
- Aetna
- AIG
- AllState
- Cigna
- Farmers Insurance
- MetLife
- Nationwide
- State Farm
- Travelers Insurance
- UnitedHealthGroup
- USAA
- Wells Fargo
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.
Why Intelligence is Important to Selling and Marketing to the Insurance Vertical Market
Although insurers continue to face rising inflation and increasing data risks, most companies expect higher revenue and premiums this year. They’re working on bolstering consumer trust with more transparent data management, initiatives to limit climate change risk, and more comprehensive coverage for underserved communities. And they’re looking for partners to help them turn artificial intelligence, cloud computing, data analytics, and other innovative technology into business value.
As a sales team focused on the insurance vertical market, your success depends on how well you know each account – not just what the research tools tell you but what the decision-makers would tell you if they could. Many sales teams lose an account because they just didn’t know what buyers expected of them.
That’s why an Emissary Advisor is your best strategic advantage. Emissary Advisors have recently held leadership positions at your target insurance accounts. Their insight into the company dynamics, sales process, and executive preferences will help you develop an action plan that starts out in tune with the account and continues to resonate from the first call to procurement and close.
Insights into the Insurance Vertical Market Tech Buyer
Leverage Emissary for insurance vertical market account and industry data, buyer-specific messaging, to drive marketing-influenced pipeline, and execute account-based marketing (ABM) strategy.
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.
Tony Jaros
Chief Executive Officer
A product-focused, customer obsessed leader with a long track record of bringing new ideas to complex markets while building high performing and collaborative teams, Tony most recently served as CEO at Legacy Data Access, a healthcare software company. Other notable roles include CEO of CultureIQ, an employee engagement company sold to Perceptyx in 2021, and President and Chief Product Officer of SiriusDecisions, which he joined as a startup almost 20 years ago and helped build the organization into the worldwide leader in B2B sales, marketing and product management research, benchmarking and advisory services. Early in his career, Tony held product and consulting roles at Peppers & Rogers Group and Simba Information. He holds an MBA from New York University and a BSJ in Journalism from Northwestern University.
Erin Provey
VP Products
Erin has 20 years of experience in B2B product and service innovation and leadership roles, with a consistent focus on growth through customer-centricity. Most notably, Erin spent nearly a decade at SiriusDecisions (now part of Forrester Research) in a range of research and advisory product leadership roles, responsible for the entire innovation lifecycle: discovery, design, development, sales enablement, launch, implementation, and research/voice-of-the-customer-based iteration and enhancement. As part of this work, she was one of the most prolific commercially-viable content creators and public speakers, authoring and presenting hundreds of commercially-viable research briefs, models, frameworks, templates, tools, and one patented methodology – building world-class delivery teams and working closely with hundreds of the world’s leading B2B marketing leaders to operationalize these best practices in pursuit of revenue objectives.
Adam Rice
VP Engineering
Dynamic, results-driven agile technology leader with over 12 years of leadership experience and 10 years of hands-on software development experience. Adam has significant expertise in designing, building, and running highly available software as a service. He loves being part of a team where he can be instrumental in building and running a world-class team of software practitioners based on shared cultural values including collective ownership, pragmatic mastery, and continuous improvement.
Diana Kudajarova
VP of Operations
Diana has extensive experience in senior operational roles at technology startups. Before becoming VP of Operations, she was Emissary’s Chief of Staff and Head of Revenue Operations. Prior to joining Emissary, she was Director of Sales Operations for Burning Glass (a Boston-based job market analytics company). Diana has a PhD in History from Harvard University and was, in another life, a consultant for Monitor Consulting and professor of management at Moscow School of Management. Diana was also a co-founder and operator of four critically acclaimed restaurants in Cambridge and Somerville, Massachusetts,
Morgan Costello
Director, Advisor Operations
Morgan oversees advisor operations at Emissary. Prior to joining Emissary, Morgan spent the last 9 years building and optimizing high performing operations teams from the ground up. Morgan previously ran operations at the home services network, Handy, scaling the professional platform by over 10x before being acquired by ANGI Homeservices. Having worked in professional services and consumer services, Morgan is an expert in how to scale and grow operations.
Seleste Lunsford
Chief Research and Strategy Officer
Seleste has been a leader and consultant in the sales effectiveness space for over 20 years, running professional services, product and marketing organizations. She is a regular contributor to industry publications, a conference speaker and has written two books and countless papers on B2B revenue strategies.
Subscribe for more Emissary News
The latest Emissary updates and industry news, straight to your inbox.