Selling and Marketing Intelligence for the Insurance Vertical Market
Insights into the Insurance Vertical Modern Tech Buyer
The very business of insurance is being risk-averse. The insurance vertical has a reputation of being challenging to sell technology to – despite how much of it insurance consumes. If you are new to the space it can be daunting to find the opportunities.
Listen to Emissary Advisor John Newton; Former Director of IT Transformation/Program Management at AIG:
Access the Full Podcast:
A Sampling of the Companies We Cover:
Companies in the insurance vertical often find that few sales teams truly understand their business and the role technology plays in it. But those who have accurate, reliable intelligence about their prospect’s values and processes will earn the trust that wins deals.
Examples of some of the companies that our Emissary Advisors cover in the insurance vertical:
- Farmers Insurance
- State Farm
- Travelers Insurance
- Wells Fargo
Why Intelligence is Important to Selling and Marketing to the Insurance Vertical Market
Although insurers continue to face rising inflation and increasing data risks, most companies expect higher revenue and premiums this year. They’re working on bolstering consumer trust with more transparent data management, initiatives to limit climate change risk, and more comprehensive coverage for underserved communities. And they’re looking for partners to help them turn artificial intelligence, cloud computing, data analytics, and other innovative technology into business value.
As a sales team focused on the insurance vertical market, your success depends on how well you know each account – not just what the research tools tell you but what the decision-makers would tell you if they could. Many sales teams lose an account because they just didn’t know what buyers expected of them.
That’s why an Emissary Advisor is your best strategic advantage. Emissary Advisors have recently held leadership positions at your target insurance accounts. Their insight into the company dynamics, sales process, and executive preferences will help you develop an action plan that starts out in tune with the account and continues to resonate from the first call to procurement and close.
Insights into the Insurance Vertical Market Tech Buyer
Leverage Emissary for insurance vertical market account and industry data, buyer-specific messaging, to drive marketing-influenced pipeline, and execute account-based marketing (ABM) strategy.