business men discussing marketing strategies for entertainment industry

Sales & Marketing Strategies for Entertainment

Selling and Marketing Intelligence for the Entertainment & Media Production Vertical  

Insights into the Entertainment & Media Production Vertical Modern Tech Buyers

Customer Experience (CX) continues to drive significant technology investments in the entertainment and media production vertical. The groundwork was laid in previous years and now they are looking to dive deeper with their data, and get help figuring out what to do with the data. Sellers should ensure they address this in their account planning and demonstrate how they can bring their expertise to the table to take advantage of these opportunities.

Listen to Emissary Advisor Paul Upton; Former Director Strategic Enablement and Data Operations for Customer Experience Transformation at Comcast:


Access the Full Podcast:

A Sampling of the Companies We Cover:

Entertainment and media companies are leveraging fast-moving technical innovations to capture an evolving consumer base. Get their attention for your solution with messaging and sales actions based on savvy insight into who they are, how they get things done, and what’s truly driving their decisions.

Examples of some of the companies that our Emissary Advisors cover:

  • Caesars Palace Corporation 
  • McGraw-Hill 
  • NBC Universal 
  • Netflix 
  • Pearson plc
  • Scholastic 
  • The Walt Disney Company 
  • Thomson Reuters 
  • Viacom 
  • Vice Media

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Intelligence-Fueled Strategies for Selling and Marketing into the Entertainment Industry 

As media and entertainment offerings proliferate, companies in the market strive to differentiate their brands and monetize content. Consumers are chasing the next great experience, and media firms need solutions that help them stay relevant and fresh, whether they’re building out metaverse infrastructure, blurring the lines between social and commercial interactions, or transforming live performance venues.    

A detailed understanding of an account’s current and future plans helps position your technology as part of their success. And you’ll have the best results from sales actions based on intelligence such as the account’s attitude to technology, how much the business drives technology purchases, and how corporate culture influences decision-making.   

With an enormous and varied vertical like entertainment and media, you’ll have a hard time getting traction without an experienced champion, such as an Emissary Advisor, on your side. Emissary Advisors have recently worked at your target accounts. They’ve participated in technical purchases and will help you understand the culture, navigate the buying committee, and sail through procurement. The intelligence you gain working with an Advisor will increase your likelihood of getting the right initial engagements and springboarding to a successful close. 

marketing strategies for entertainment industry advisors

“The Emissary Advisor knew the account inside and out: their strategies, their focus, pitfalls… all the details in between the words in a 10-K. He also worked closely with all of the decision-makers and budget owners for many years.”

– Senior Account Executive, Data Management Platform

Additional Resources to Fuel Your Sales and Marketing Strategies for the Entertainment Industry:

Leverage Emissary for intelligence-based sales and marketing strategies for the entertainment industry. Use vertical account and industry data and insights to drive additional pipeline opportunities and close more deals.