Selling and Marketing Intelligence for the Entertainment & Media Production Vertical
Insights into the Entertainment & Media Production Vertical Modern Tech Buyers
Customer Experience (CX) continues to drive significant technology investments in the entertainment and media production vertical. The groundwork was laid in previous years and now they are looking to dive deeper with their data, and get help figuring out what to do with the data. Sellers should ensure they address this in their account planning and demonstrate how they can bring their expertise to the table to take advantage of these opportunities.
Listen to Emissary Advisor Paul Upton; Former Director Strategic Enablement and Data Operations for Customer Experience Transformation at Comcast:
Access the Full Podcast:
A Sampling of the Companies We Cover:
Entertainment and media companies are leveraging fast-moving technical innovations to capture an evolving consumer base. Get their attention for your solution with messaging and sales actions based on savvy insight into who they are, how they get things done, and what’s truly driving their decisions.
Examples of some of the companies that our Emissary Advisors cover:
- Caesars Palace Corporation
- McGraw-Hill
- NBC Universal
- Netflix
- Pearson plc
- Scholastic
- The Walt Disney Company
- Thomson Reuters
- Viacom
- Vice Media
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.
Intelligence-Fueled Strategies for Selling and Marketing into the Entertainment Industry
As media and entertainment offerings proliferate, companies in the market strive to differentiate their brands and monetize content. Consumers are chasing the next great experience, and media firms need solutions that help them stay relevant and fresh, whether they’re building out metaverse infrastructure, blurring the lines between social and commercial interactions, or transforming live performance venues.
A detailed understanding of an account’s current and future plans helps position your technology as part of their success. And you’ll have the best results from sales actions based on intelligence such as the account’s attitude to technology, how much the business drives technology purchases, and how corporate culture influences decision-making.
With an enormous and varied vertical like entertainment and media, you’ll have a hard time getting traction without an experienced champion, such as an Emissary Advisor, on your side. Emissary Advisors have recently worked at your target accounts. They’ve participated in technical purchases and will help you understand the culture, navigate the buying committee, and sail through procurement. The intelligence you gain working with an Advisor will increase your likelihood of getting the right initial engagements and springboarding to a successful close.
Additional Resources to Fuel Your Sales and Marketing Strategies for the Entertainment Industry:
Leverage Emissary for intelligence-based sales and marketing strategies for the entertainment industry. Use vertical account and industry data and insights to drive additional pipeline opportunities and close more deals.
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.
Tony Jaros
Chief Executive Officer
A product-focused, customer obsessed leader with a long track record of bringing new ideas to complex markets while building high performing and collaborative teams, Tony most recently served as CEO at Legacy Data Access, a healthcare software company. Other notable roles include CEO of CultureIQ, an employee engagement company sold to Perceptyx in 2021, and President and Chief Product Officer of SiriusDecisions, which he joined as a startup almost 20 years ago and helped build the organization into the worldwide leader in B2B sales, marketing and product management research, benchmarking and advisory services. Early in his career, Tony held product and consulting roles at Peppers & Rogers Group and Simba Information. He holds an MBA from New York University and a BSJ in Journalism from Northwestern University.
Erin Provey
VP Products
Erin has 20 years of experience in B2B product and service innovation and leadership roles, with a consistent focus on growth through customer-centricity. Most notably, Erin spent nearly a decade at SiriusDecisions (now part of Forrester Research) in a range of research and advisory product leadership roles, responsible for the entire innovation lifecycle: discovery, design, development, sales enablement, launch, implementation, and research/voice-of-the-customer-based iteration and enhancement. As part of this work, she was one of the most prolific commercially-viable content creators and public speakers, authoring and presenting hundreds of commercially-viable research briefs, models, frameworks, templates, tools, and one patented methodology – building world-class delivery teams and working closely with hundreds of the world’s leading B2B marketing leaders to operationalize these best practices in pursuit of revenue objectives.
Adam Rice
VP Engineering
Dynamic, results-driven agile technology leader with over 12 years of leadership experience and 10 years of hands-on software development experience. Adam has significant expertise in designing, building, and running highly available software as a service. He loves being part of a team where he can be instrumental in building and running a world-class team of software practitioners based on shared cultural values including collective ownership, pragmatic mastery, and continuous improvement.
Diana Kudajarova
VP of Operations
Diana has extensive experience in senior operational roles at technology startups. Before becoming VP of Operations, she was Emissary’s Chief of Staff and Head of Revenue Operations. Prior to joining Emissary, she was Director of Sales Operations for Burning Glass (a Boston-based job market analytics company). Diana has a PhD in History from Harvard University and was, in another life, a consultant for Monitor Consulting and professor of management at Moscow School of Management. Diana was also a co-founder and operator of four critically acclaimed restaurants in Cambridge and Somerville, Massachusetts,
Morgan Costello
Director, Advisor Operations
Morgan oversees advisor operations at Emissary. Prior to joining Emissary, Morgan spent the last 9 years building and optimizing high performing operations teams from the ground up. Morgan previously ran operations at the home services network, Handy, scaling the professional platform by over 10x before being acquired by ANGI Homeservices. Having worked in professional services and consumer services, Morgan is an expert in how to scale and grow operations.
Seleste Lunsford
Chief Research and Strategy Officer
Seleste has been a leader and consultant in the sales effectiveness space for over 20 years, running professional services, product and marketing organizations. She is a regular contributor to industry publications, a conference speaker and has written two books and countless papers on B2B revenue strategies.
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