Sales and Marketing Intelligence for the Consumer Product Goods (CPG) Vertical
Bind Your Solution to the Most Impactful CPG Business Matters in 2023
We surveyed C-Suite tech buyers in the consumer-packaged goods space to understand business strategies, budgets, and challenges they are facing in 2023. Sellers and marketers in the CPG vertical that utilize these insights to analyze and improve their sales processes have greater potential to get more than their fair share of deals.
The biggest drivers of spend include enhancing CX across channels (direct, store, marketplaces) as CPG companies require more insight into, and control over, the full end-user experience.
Access the Full Data Sheet:
A Sampling of the Companies We Cover:
CPG companies are chasing aggressive goals and want technology to help them increase supply chain flexibility and open new revenue channels. With the right intelligence about your account’s decision-makers and purchase process, your team grabs the competitive edge for winning CPG deals.
Examples of some of the companies that our Emissary Advisors cover:
- Hershey Company
- Honeywell
- Kellogg Company
- Keurig Dr Pepper
- Nestle
- PepsiCo
- Procter & Gamble
- The Clorox Company
- The Coca-Cola Company
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Why Intelligence is Important to Selling and Marketing to the CPG Vertical
CPG companies expect strong revenue growth this year, and they’re driving hard toward record-breaking goals. But in order to get there, they need to develop more resilient supply chains, empower a leaner workforce, and manage increasing costs. Successful B2B sales teams will capture attention with intelligence-driven strategies that align sales actions with corporate culture, values, and goals.
In order to close deals in the CPG space, your team needs to know what each buying committee is looking for, how the business and IT groups work together, and who drives technology initiatives. Accurate, detailed intelligence will tell you how to position your solutions as a key enabler of the account’s priority goals, such as improving transparency or expanding direct-to-consumer sales channels.
But detailed account intelligence takes weeks of research and much of the critical information isn’t available from public resources. That’s why Emissary Advisors give you the edge. Advisors have recently left technology buying roles in the CPG accounts you’re targeting. They know the company culture, key influencers, and essential messaging that will open doors. From initial marketing to procurement, Emissary Advisors offer your team the intelligence that turbocharges your CPG deals.
More CPG Vertical Intelligence
Leverage Emissary to open new opportunities, expand existing partnerships, shorten sales cycles, close deals, and execute account-based marketing (ABM) strategies in the CPG vertical.
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.
Tony Jaros
Chief Executive Officer
A product-focused, customer obsessed leader with a long track record of bringing new ideas to complex markets while building high performing and collaborative teams, Tony most recently served as CEO at Legacy Data Access, a healthcare software company. Other notable roles include CEO of CultureIQ, an employee engagement company sold to Perceptyx in 2021, and President and Chief Product Officer of SiriusDecisions, which he joined as a startup almost 20 years ago and helped build the organization into the worldwide leader in B2B sales, marketing and product management research, benchmarking and advisory services. Early in his career, Tony held product and consulting roles at Peppers & Rogers Group and Simba Information. He holds an MBA from New York University and a BSJ in Journalism from Northwestern University.
Erin Provey
VP Products
Erin has 20 years of experience in B2B product and service innovation and leadership roles, with a consistent focus on growth through customer-centricity. Most notably, Erin spent nearly a decade at SiriusDecisions (now part of Forrester Research) in a range of research and advisory product leadership roles, responsible for the entire innovation lifecycle: discovery, design, development, sales enablement, launch, implementation, and research/voice-of-the-customer-based iteration and enhancement. As part of this work, she was one of the most prolific commercially-viable content creators and public speakers, authoring and presenting hundreds of commercially-viable research briefs, models, frameworks, templates, tools, and one patented methodology – building world-class delivery teams and working closely with hundreds of the world’s leading B2B marketing leaders to operationalize these best practices in pursuit of revenue objectives.
Adam Rice
VP Engineering
Dynamic, results-driven agile technology leader with over 12 years of leadership experience and 10 years of hands-on software development experience. Adam has significant expertise in designing, building, and running highly available software as a service. He loves being part of a team where he can be instrumental in building and running a world-class team of software practitioners based on shared cultural values including collective ownership, pragmatic mastery, and continuous improvement.
Diana Kudajarova
VP of Operations
Diana has extensive experience in senior operational roles at technology startups. Before becoming VP of Operations, she was Emissary’s Chief of Staff and Head of Revenue Operations. Prior to joining Emissary, she was Director of Sales Operations for Burning Glass (a Boston-based job market analytics company). Diana has a PhD in History from Harvard University and was, in another life, a consultant for Monitor Consulting and professor of management at Moscow School of Management. Diana was also a co-founder and operator of four critically acclaimed restaurants in Cambridge and Somerville, Massachusetts,
Morgan Costello
Director, Advisor Operations
Morgan oversees advisor operations at Emissary. Prior to joining Emissary, Morgan spent the last 9 years building and optimizing high performing operations teams from the ground up. Morgan previously ran operations at the home services network, Handy, scaling the professional platform by over 10x before being acquired by ANGI Homeservices. Having worked in professional services and consumer services, Morgan is an expert in how to scale and grow operations.
Seleste Lunsford
Chief Research and Strategy Officer
Seleste has been a leader and consultant in the sales effectiveness space for over 20 years, running professional services, product and marketing organizations. She is a regular contributor to industry publications, a conference speaker and has written two books and countless papers on B2B revenue strategies.
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