When you and your competitors have access to the same information, it’s hard to secure a sustainable competitive advantage.
This large cloud storage provider enlists the help of Emissary to equip their sales teams with the information their competitors can’t access. By connecting their sales team directly to decision makers, they’re guaranteed to address the unique pain points of their clients and prospects.
This company was in the process of renewing an annual contract with a large media conglomerate but the renewal was in jeopardy due to an imposing competitor.
Emissary connected this company with a former Senior IT Director from their target and soon discovered that their customer success team had not highlighted the right benefits of their solution. Their client had brought in a competitor for functionality that they already had with the initial provider – they just didn’t know it!
Armed with clear intelligence from the source, this storage company was able to share details around the critical functionality with the client. This make-or-break discovery saved the account from being taken over by their top competitor.
Need Help Gaining a Sustainable Competitive Advantage?
Selling to enterprise and maintaining a sustainable competitive advantage can be a struggle. Emissary’s advisor network can help you gain valuable insights into your target accounts and develop the right strategy. Contact us today to get started or call us at (646) 776-0510 to discuss your business needs.