Sales and Marketing Intelligence for the Automotive Vertical
Leverage Trending Automotive Challenges in Your Sales Process for Greater Impact
We questioned executive-level tech buyers in the Automotive vertical to understand business strategies, budgets, and the challenges they perceive for 2023. Technology sellers and marketers who use these insights during the sales process have more possibilities to overcome objections and demonstrate value to their prospects.
Issues driving tech focus include a need for enhanced customer experiences – from consumer purchase through to usage (ownership, leasing, and mobility-as-a- service).
Access the Full Data Sheet:
A Sampling of the Companies We Cover:
Automotive sales remain strong in 2023, but the market is looking ahead toward more reliable manufacturing infrastructure and high-tech vehicle offerings. Sales teams with the right intelligence about the companies they’re targeting and the people that run them will beat competitors to the finish line.
Examples of some of the companies that our Emissary Advisors cover:
- BMW
- Cummins
- Daimler Trucks
- Fiat Chrysler Auto
- Ford
- General Motors
- GM
- Rolls Royce
- Toyota
- Volvo
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.
Why Intelligence is Important to Selling and Marketing to the Automotive Vertical
The automotive OEM market should see healthy growth in 2023, but the last couple of years have taught them to stay flexible. Companies are looking for ways to improve global supply chains, especially for semiconductors, and increase electric vehicle manufacture. As more buyers shift to digital shopping, firms are considering direct-to-consumer sales strategies. And with the increase in technology required for modern vehicle manufacture, many companies are looking for vendor partners to augment their internal capabilities.
If your team is aiming at the automotive industry, the right intelligence about each account will make the difference between a successful close and a stalled deal. Start by understanding the business objectives driving tech spend, such capturing more autonomous vehicle sales or monetizing driver data. Then map the corporate power structure and purchasing procedures so you’ll know how to build your case effectively.
Getting the right intelligence fast is nearly impossible without an inside champion, like an Emissary Advisor. Emissary Advisors are former executives in your automotive industry accounts. They know the people you need to impress and what impresses them. With an Advisor’s insight, you’ll run a savvy sales strategy that stays on point from initial meetings to procurement.
More Automotive Vertical Intelligence
Leverage Emissary to open new opportunities, expand existing partnerships, shorten sales cycles, close deals, and execute account-based marketing (ABM) strategies in the automotive vertical.
Ready to Leverage the Emissary Human Intelligence Network?
Get more information on working with Emissary Advisors.
Erin Provey
VP Products
Erin has 20 years of experience in B2B product and service innovation and leadership roles, with a consistent focus on growth through customer-centricity. Most notably, Erin spent nearly a decade at SiriusDecisions (now part of Forrester Research) in a range of research and advisory product leadership roles, responsible for the entire innovation lifecycle: discovery, design, development, sales enablement, launch, implementation, and research/voice-of-the-customer-based iteration and enhancement. As part of this work, she was one of the most prolific commercially-viable content creators and public speakers, authoring and presenting hundreds of commercially-viable research briefs, models, frameworks, templates, tools, and one patented methodology – building world-class delivery teams and working closely with hundreds of the world’s leading B2B marketing leaders to operationalize these best practices in pursuit of revenue objectives.
Adam Rice
VP Engineering
Dynamic, results-driven agile technology leader with over 12 years of leadership experience and 10 years of hands-on software development experience. Adam has significant expertise in designing, building, and running highly available software as a service. He loves being part of a team where he can be instrumental in building and running a world-class team of software practitioners based on shared cultural values including collective ownership, pragmatic mastery, and continuous improvement.
Diana Kudajarova
VP of Operations
Diana has extensive experience in senior operational roles at technology startups. Before becoming VP of Operations, she was Emissary’s Chief of Staff and Head of Revenue Operations. Prior to joining Emissary, she was Director of Sales Operations for Burning Glass (a Boston-based job market analytics company). Diana has a PhD in History from Harvard University and was, in another life, a consultant for Monitor Consulting and professor of management at Moscow School of Management. Diana was also a co-founder and operator of four critically acclaimed restaurants in Cambridge and Somerville, Massachusetts,
Morgan Costello
Director, Advisor Operations
Morgan oversees advisor operations at Emissary. Prior to joining Emissary, Morgan spent the last 9 years building and optimizing high performing operations teams from the ground up. Morgan previously ran operations at the home services network, Handy, scaling the professional platform by over 10x before being acquired by ANGI Homeservices. Having worked in professional services and consumer services, Morgan is an expert in how to scale and grow operations.
Kate Forester
Head of Finance and Company Operations
Kate has led Finance & Operations in start-ups and non-profits for over 15 years. Over her career, she has worked to promote volunteerism, alleviate poverty, and connect professionals.
Seleste Lunsford
Chief Research and Strategy Officer
Seleste has been a leader and consultant in the sales effectiveness space for over 20 years, running professional services, product and marketing organizations. She is a regular contributor to industry publications, a conference speaker and has written two books and countless papers on B2B revenue strategies.
Subscribe for more Emissary News
The latest Emissary updates and industry news, straight to your inbox.