Will airline technology trends be short-term or drive permanent changes to the aviation technology landscape?
Featuring Seleste Lunsford, Chief Research & Strategy Officer at Emissary and Emissary Advisor Alfredo Tan, Former Chief Digital and Innovation Officer, WestJet.
In this Buyer’s Seat we are going to take a vertical focus and take a closer look at the travel & hospitality industry – specifically aviation (airlines, airports and those in that supply chain). Of course travel and hospitality was crushed during the pandemic. With COVID becoming more endemic, we are in a phase now where the industry is sorting out which airline technology trends were temporary (and will revert to previous conditions) and which are becoming more permanent (has business travel been blunted long term?)
To help us think through these nuances, we have Alfredo Tan, Former Chief Digital and Innovation Officer, WestJet.
He is going to help us think about the tech environment for Aviation in our current conditions. Alfredo has almost 25 years experience starting with Yahoo and Facebook before bringing his CX experience to be Chief Marketing Officer and Chief Digital & Innovation Officer at Westjet.
Keep Learning More about Selling Tech to the Travel and Hospitality industry and the B2B Tech Buyers Perspective:
Key insights on how to sell to B2B tech buyers and how to leverage the information technology budgeting process to better inform your account planning process:
- 5 Ways to Garner Business Insights to Improve Your B2B Tech Sales Account Planning
- Trends In Information Technology Sector: Coronavirus Business Impacts
- Selling Tech is Hard. Buying Tech Is Even Harder
Emissary regularly hosts The Buyer’s Seat. All podcasts are available on-demand.