A Community of Doers and Givers
Emissary Advisors possess transformative insights that create immeasurable value for our clients. We take care of the details so that our Advisors can get straight to the fun part – forming new relationships and doing truly meaningful work.
WHAT IS EXPECTED OF ME AS AN EMISSARY?
Our Emissary Advisors are guides for technology companies who are seeking to deepen their presence in the marketplace. Often, our clients are hoping to gain insight into a specific opportunity that our Emissary Advisors are uniquely positioned to elucidate. Emissary Advisors become more than a consultant in an Emissary engagement; they are more of a mentor, guiding the clients they are working with toward success.
WHAT ABOUT CONFIDENTIAL OR PROPRIETARY INFORMATION?
We set expectations with both our clients and Emissary Advisors that confidential or proprietary information is not to be shared or requested during an engagement. In the unlikely event that you are asked something that you do not wish to respond to, simply make that clear. If we can offer and guidance or support, always feel free to reach out to advisor-support@emissary.io.
CAN I WORK WITH EMISSARY WHILE HOLDING A FULL-TIME POSITION?
Absolutely! Your time commitment as an Emissary is designed to be easily managed alongside other demanding work. There is always flexibility around scheduling for any phone conversations, and email exchanges tend to be concise and sparse. Most of our Emissary Advisors have held, or currently hold, global director to C-level positions, and we are very mindful of the value of their time.
I CAN’T CONSULT WITHIN MY CURRENT INDUSTRY. I SEE IT AS A CONFLICT.
Most of Emissary’s clients are vendors looking to understand how best to do business in a given industry or with a given potential account. Almost without exception, you’ll be assisting a company outside of your industry that is seeking to better understand your area of expertise. If you do perceive a conflict, you always have the option to decline an engagement offered to you.
HOW AM I PAID?
Yes. We offer compensation at competitive rates based on the format and duration of our engagements.
AM I EXPECTED TO MAKE INTRODUCTIONS?
Introductions are not expected, and are not required. Some Emissary Advisors see great value for their former employer, or for others in their network, and they will connect the client team they are working with to one of their contacts. Other Emissary Advisors prefer to only provide guidance on who to contact, but do not feel comfortable introducing the clients to anyone in their network. The Emissary’s discretion is always paramount.
Additionally, for a sales team, knowledge about their buyers is incredibly valuable, with or without an introduction. By understanding more about their potential buyers, the account executive can tailor their pitch to be maximally effective, creating a smart potential partner instead of an uninformed salesperson. Our bedrock expectation for Emissary Advisors is to act as coaches, helping our clients to better understand a given company, or a given industry.
WHAT TYPES OF B2B CLIENTS DO YOU WORK WITH?
Our B2B clients are primarily technology vendors which vary in size from smaller, well-funded startups to companies in the Fortune 500. We also work with clients focused on marketing technology, traditional marketing, and advertising.
DOES THE CLIENT SEE MY PROFILE?
The client sees an anonymized profile based on the information you shared during the advisor onboarding process. All of our clients are bound by the confidentiality agreements in our operating terms.
You’re able to edit your profile at any time, and can see exactly what clients see by logging into Emissary Exchange > Account > Profile > Scroll down and click “Preview What Clients See.”
CAN CLIENTS USE MY NAME?
No, clients are not permitted to use your name without your permission in any context outside of an engagement. They have also agreed not to disclose that they have engaged with you.
I’M CURRENTLY EMPLOYED, AND WOULD LIKE TO CHECK WITH MY LEGAL DEPARTMENT.
This is common for Emissary Advisors in traditionally sensitive industries like finance, government, etc. When approaching your legal department, remember that you will never be providing information about your current company and never any confidential or proprietary information from any piece of your background. You’ll only be asked to share guidance based on your past experiences.
It is always our goal to offer clarity to our Emissary Advisors, and to those who are considering joining our Emissary community. If you have any further questions, please do not hesitate to reach out to our Emissary Relations team.
Let Your Knowledge Work For You As An Emissary Advisor
Hear From Some Of Our Emissary Advisors
“My biggest motivation for working with Emissary is to help people. I love talking to different clients and hearing about their challenges and offerings. I have so much to offer, and I want to help them improve.”
Jodi Watson
Former SVP/CMO of Petco
“I get exposure to organizations that are on the frontlines. These companies using Emissary will make much better decisions based on insight. Knowing that I’ve added value to these vendors leads me to believe that I have empowered them to be and do better.”
Eric Toda
Former Global Head of Social Marketing and Editorial Content at Airbnb
“I really like helping companies and teams win. It’s been fun. Helping software companies, helping system integrators – you get to come in and out of different business situations and provide coaching based on your point of view.”
Jim Fortner
Former CTO/CIO at Procter & Gamble
Let Your Knowledge Work For You As An Emissary Advisor
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Tony Jaros
Chief Executive Officer
A product-focused, customer obsessed leader with a long track record of bringing new ideas to complex markets while building high performing and collaborative teams, Tony most recently served as CEO at Legacy Data Access, a healthcare software company. Other notable roles include CEO of CultureIQ, an employee engagement company sold to Perceptyx in 2021, and President and Chief Product Officer of SiriusDecisions, which he joined as a startup almost 20 years ago and helped build the organization into the worldwide leader in B2B sales, marketing and product management research, benchmarking and advisory services. Early in his career, Tony held product and consulting roles at Peppers & Rogers Group and Simba Information. He holds an MBA from New York University and a BSJ in Journalism from Northwestern University.
Erin Provey
VP Products
Erin has 20 years of experience in B2B product and service innovation and leadership roles, with a consistent focus on growth through customer-centricity. Most notably, Erin spent nearly a decade at SiriusDecisions (now part of Forrester Research) in a range of research and advisory product leadership roles, responsible for the entire innovation lifecycle: discovery, design, development, sales enablement, launch, implementation, and research/voice-of-the-customer-based iteration and enhancement. As part of this work, she was one of the most prolific commercially-viable content creators and public speakers, authoring and presenting hundreds of commercially-viable research briefs, models, frameworks, templates, tools, and one patented methodology – building world-class delivery teams and working closely with hundreds of the world’s leading B2B marketing leaders to operationalize these best practices in pursuit of revenue objectives.
Adam Rice
VP Engineering
Dynamic, results-driven agile technology leader with over 12 years of leadership experience and 10 years of hands-on software development experience. Adam has significant expertise in designing, building, and running highly available software as a service. He loves being part of a team where he can be instrumental in building and running a world-class team of software practitioners based on shared cultural values including collective ownership, pragmatic mastery, and continuous improvement.
Diana Kudajarova
VP of Operations
Diana has extensive experience in senior operational roles at technology startups. Before becoming VP of Operations, she was Emissary’s Chief of Staff and Head of Revenue Operations. Prior to joining Emissary, she was Director of Sales Operations for Burning Glass (a Boston-based job market analytics company). Diana has a PhD in History from Harvard University and was, in another life, a consultant for Monitor Consulting and professor of management at Moscow School of Management. Diana was also a co-founder and operator of four critically acclaimed restaurants in Cambridge and Somerville, Massachusetts,
Morgan Costello
Director, Advisor Operations
Morgan oversees advisor operations at Emissary. Prior to joining Emissary, Morgan spent the last 9 years building and optimizing high performing operations teams from the ground up. Morgan previously ran operations at the home services network, Handy, scaling the professional platform by over 10x before being acquired by ANGI Homeservices. Having worked in professional services and consumer services, Morgan is an expert in how to scale and grow operations.
Seleste Lunsford
Chief Research and Strategy Officer
Seleste has been a leader and consultant in the sales effectiveness space for over 20 years, running professional services, product and marketing organizations. She is a regular contributor to industry publications, a conference speaker and has written two books and countless papers on B2B revenue strategies.
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