ABM Playbook

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How can you execute a thoughtful ABM strategy that drives real results?

There’s a lot of hype around ABM, and there’s no doubt that account-based marketing can yield positive results. But without the right skills and strategy in place, it can feel like you’re spinning your wheels.

In this free guide, you’ll find:

  • Step-by-step process on building account plans
  • How to create personas
  • Templates you can use for your account planning
  • Actionable tips for executing a winning strategy
  • A rundown of the latest ABM vendors and solutions
  • Real-world examples of ABM success
  • And more