ABM Playbook for Sales and Marketing

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How can you execute a thoughtful ABM strategy that drives real results? Download the ABM playbook to find out.

There’s a lot of hype around ABM, and there’s no doubt that account-based marketing can yield positive results. But without the right skills and strategy in place, it can feel like you’re spinning your wheels.

Scaling what is, at heart, a resource-intensive marketing strategy, can be a challenge. But it’s one that ABM practitioners are overcoming by adopting a blended approach. When ABM was pioneered back in the early 2000s, it was geared to drive growth with strategic clients by treating them as markets of one. Over time, as it increasingly proved its worth and enabling technologies multiplied, new forms of ABM emerged. Specifically, companies began to experiment with 1:Few and 1:Many ABM.

In this free ABM playbook, you’ll find:

  • Step-by-step process on building account plans
  • How to create personas
  • Templates you can use for your account planning
  • Actionable tips for executing a winning strategy
  • A rundown of the latest ABM vendors and solutions
  • Real-world examples of ABM success
  • And more

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Keep reading for more insights on launching a successful ABM playbook: