Five Reasons Why You Shouldn’t Buy Emissary

Emissary was created because B2B sellers continue to experience critical information gaps in their target accounts that can only be filled by executives who have worked in these accounts.

But maybe your organization doesn’t struggle with any of the typical B2B sales challenges that cause these information gaps. If that’s the case, here are a few reasons why we’d recommend not buying Emissary:

1. Your Sales Reps Never Have Trouble Getting to Power

   • Your sales reps can identify the right decision-makers with just a quick glance of some ZoomInfo data. They can scroll through LinkedIn and know exactly who they should be talking to and what they need to say. They never struggle to know what the key business initiatives and priorities for decision-makers are so their messaging always lands perfectly. Their emails are never left unread, their calls are never ignored, and they never have any trouble instantly booking a meeting with a prospect at a new organization.

2. Your Sales Reps Know How to Navigate Every Stakeholder

   • Your sales reps have a sixth sense for where to invest their time, and are never uncertain about who the main stakeholders involved in the buying process are, and what their individual roles and interests are either. Your sales team navigates enterprise company’s hierarchies with ease and has an uncanny ability to read between the lines to determine what every stakeholder wants before they even realize they want it.

3. Your New Hires Are Immediately Ready to Close Deals

   • Your new enterprise sales reps already know the history of every account and how to work with new and old internal stakeholders alike. Account plans are already filled out, and questions like “what are the internal political dynamics we need to navigate, and how can we position our offering to align with the priorities of each key stakeholder?” are answered with ease. They don’t need to waste any time in trying to build pipeline or secure initial meetings – they already just have them on lock – and they can reliably identify growth opportunities and close deals within their first 30-60-90 days.

4. Your Sales Reps Never Have Their Deals Stall

   • Your sales reps never stumble on any tough question you pose to them in a deal review, like what are the common objections or concerns that come up late in the sales cycle, and how can we proactively address them?, nor do they ever struggle to articulate what next steps in an account are. They can overcome any objection and push past any roadblock to get a deal done.

5. Your Pipeline is Already Too Full

   • Your sales team has generated too many opportunities that will lead to closed deals that you’ve begged them to cease all prospecting efforts. You’ve also told your marketing department that they don’t need to spend any more time refining their lead generation approach because you can’t take on any more leads.

For the rest of us mere mortals dealing with B2B sales challenges, however, Emissary might just be the game-changer you need to elevate your sales team with the information they need to actually get deals done.

By tapping into the expertise of our 7k+ advisor network, enterprise sales teams can get answers to key questions in all parts of the sales funnel, such as:

   Top of Funnel

• What are the key business initiatives and priorities for decision-makers at this target account?
• Who are the main stakeholders involved in the buying process, and what are their individual roles and interests?
• What are the common pain points or challenges this organization faces that our solution could help address?

   In-Funnel

• How does this company’s procurement process typically work? What are the common hurdles or roadblocks we should be prepared for?
• What are the internal political dynamics we need to navigate, and how can we position our offering to align with the priorities of each key stakeholder?
• What are the technical requirements, integration needs, or other technical considerations that are critical to this buyer’s evaluation?

  Bottom of Funnel

• What concessions or deal terms are most important to this customer? Where do they typically have the most flexibility?
• How have you seen competitors position their offerings, and what strategies have been most effective in outmaneuvering them?
• What are the common objections or concerns that come up late in the sales cycle, and how can we proactively address them?

Talk to us today to learn how we can help you solve your B2B sales challenges.