More than just tools for sales teams, Emissary can power the work of marketing and product functions to enhance a variety of activities, such as:
Product Marketing
Build and refine personas more effectively and craft messaging and content more strategically using data-driven insights from those who know your target organizations the best.
ABM
Prioritize accounts, develop more effective strategies with the sales team, and build programs that have a greater chance of success.
Product Management
Drive innovative research and monitor market trends more effectively with a clearer insight into what gaps real businesses in your market are facing, and how new or enhanced solutions can address them.
Content Marketing
More effectively connect with buyers using a language and approach best suited to your specific targets.
Field Marketing
Engage with account-specific profiles without paying exorbitant fees.
How Emissary Helps Marketing
“Our advisor provided us with a wealth of insight into the technology and personalities within the business. He was very conversational and helpful. He really helped us to understand what next steps we should take to progress our opportunity.”
Field Marketing Manager
at cybersecurity company
“This is most helpful to gain insight to net new accounts.”
Global Field & ABM Leader
at data and analytics
solutions company
“This Emissary call helped me gain key insights into the decision makers at Northern Trust and their specific roles and organization chart. The advisor also provided insights into approaches to getting into this account that I was not aware of prior to the call.”
Sr Account Based
Marketing Manager
at communication company
