Marketing

Source Qualified Opportunities in Your Most Important Accounts

Stop wasting your time, money, and reputation on tools and channels that generate more hype than pipeline. With Emissary, you’ll put your sales team in position to win by discovering the $1M problems that your top prospects have and delivering detailed blueprints on how to sell them.

Supplement Intent with C-level Conversations

Are your enterprise sales reps tired of piecing together conflicting signals from multiple tools? Use Emissary to engage them with real executives from their target accounts. On average, Emissary customers see:

  • 71% success identifying current pain points your product solves
  • 85% success mapping the true buying team responsible

Execute True 1:1 ABM Campaigns

Your biggest opportunities require precision messaging, delivered to the real influencers and decision-makers who will shape your deal. Emissary gives customers:

  • 70% improvement in their 1:1 positioning strategies
  • Discovery of 8+ hidden influencers per opp that sales missed on LinkedIn

Deliver Predictable SQLs

Success doesn’t stop at your MQL goal — you need pipeline qualified by the sales team. Customers who supplement their demand generation with Emissary have seen:

  • More than $2.5B in qualified enterprise pipeline created
  • 80% improvement in sales reps reaching an executive decision maker
  • 40% improvement in lead-to-opportunity conversion rates

Prove Your Lower-Funnel ROI

In your top accounts, proving marketing’s strategic impact on bookings requires more than a first touch. Only Emissary arms marketing with proven strategies to accelerate and grow lower-funnel deals. Across thousands of opportunities we’ve supported, Emissary customers have seen:

  • 52% success identifying and avoiding hidden blockers
  • 18% more likely to expand the deal before closing

Know What to Fix in Your Buyer’s Journey, and How to Do It

Sometimes you’re just not sure your content is clicking. Maybe you’re targeting a whole new persona, or just notice a slow decline in the engagement you once had. Fix it the right way, by sitting down across from the actual buyers you’re targeting and getting their candid feedback and support on where you can improve.

  • Is your buyer’s journey accurately defined and supported?
  • Does your content at each stage interest them and help decision-making?
  • Who else on their teams should your content address, that today you’re missing?

How Emissary Helps Marketing

“Our advisor provided us with a wealth of insight into the technology and personalities within the business. He was very conversational and helpful. He really helped us to understand what next steps we should take to progress our opportunity.”

Field Marketing Manager
at cybersecurity company

“This is most helpful to gain insight to net new accounts.”

Global Field & ABM Leader
at data and analytics
solutions company

“This Emissary call helped me gain key insights into the decision makers at Northern Trust and their specific roles and organization chart. The advisor also provided insights into approaches to getting into this account that I was not aware of prior to the call.”

Sr Account Based
Marketing Manager
at communication company