You Needed to Scale Your Sales Team Yesterday. Here Are Two Easy Hacks to Get It Done.
Scaling a sales team efficiently and effectively can make the difference between hitting or missing targets. When the need to quickly expand a team arises, the challenge can feel overwhelming. Here are two easy hacks to help your team get up and running quickly:
1. Leverage Technology and Automation
If your team isn’t already leveraging automation tools that handle tasks such as email followup, meeting scheduling and data entry, we recommend putting some of these tools in place ASAP to give new reps more time to focus on building relationships and getting more familiar with their accounts. If you’re looking for a start, Cognism has compiled a decent overview of tools in this blog post.
Gartner estimates that within five years, AI conversational experiences will drive impactful processes, from executing sales planning (14%) to customer meeting prep (15%) to deal negotiation (14%). A quick way to start is by leveraging predictive analytics to identify potential leads and tailor personalized outreach.
2. Ensure Your Tech Stack Includes Human Account Intelligence
With the right automation tools in place, your new team can focus on the things only they can do, such as nurturing customer and prospect relationships. But while AI and automation offer a number of benefits they cannot fully replicate the nuanced understanding and relational dynamics that new sellers need to ramp up on accounts quickly. Enter: human account intelligence.
Human account intelligence is the deep, personalized insights into client needs, pain points, and business contexts that AI often overlooks. It’s the difference between what ChatGPT provides (which is generic and sanitized):
And what Emissary provides (which is specific and actionable and sourced from directly from former and current decision makers themselves):
Arming new sellers with both types of tools will ensure they’re ramping up quickly and most importantly, smartly.
Talk to us today to learn how we can help scale your sales team.
