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Insights Designed With Enterprise Sellers in Mind
Every day, sellers face limitless opportunities but finite time, leaving them to ponder:
“Which accounts deserve my attention right now?”
“Who should I engage?”
“What’s the best approach?”
Emissary removes that guesswork by giving enterprise sellers access to relevant, timely and highly quantitative information across their key accounts. Information via our platform or our 1:1 coaching sessions are designed to help sellers with various funnel activities, such as:
Top of Funnel
- Conduct background research
- Qualify or prioritize account for pursuit
- Identify prospect contacts
- Identify account pain points
- Build a penetration strategy (messaging, entry points…)
In Funnel
- Prepare for upcoming calls
- Build/refine an account plan
- Identify decision stakeholders
- Refine solution scope and positioning
- Develop action steps to progress opportunity
Bottom of Funnel
- Clarify upcoming steps in the buying process
- Build final pricing and proposals
- Anticipate deal blockers
- Develop a plan to “un-stick” a stalled deal
- Prepare for negotiations and contracting
Emissary can be used by sales leaders to better identify potential accounts and segments, and to ensure that deal desk reviews have the information required to promote accelerated revenue growth.
But our greatest selling point to sales leaders?
Happy sellers.
Anyone who talks to sales reps knows that it’s no secret that they tend to gripe about sales tools rather than sing their praises. Don’t take our word for it, take theirs:
“My advisor was lovely and super helpful. She explained the business model and gave further insights I wouldn’t be able to find on my own.”
Mid-Market Business
Development Associate
at marketing solution company
“My advisor was open to helping, was able to give current information as to how the organization operates, who I could reach out to, and how to most effectively approach the account. He was very helpful and I hope to have other experiences with Emissary that are this positive.”
Account Executive
at cloud-based platform company
“It was so helpful to be able to ask direct questions on how to navigate the organization and get the historical context of the account. My advisor was tremendously helpful in helping me identify the areas that I need to focus on.”
Account Executive
at CRM platform company
“My advisor’s experience in business operations and security were very helpful and educated me on how to position network solutions. At the same time, the information he shared on financial risk considerations will help me prioritize discussion points.”
Regional Sales Manager
at cloud security company
“My advisor helped break down the internal business groups, their responsibilities and contacts to reach out to. He was very helpful by providing information that I had no idea about.”
Enterprise Account Executive
at data storage company
“Provided excellent insights into how best to engage with IT, who influences CIO ultimate decision maker and dynamics/political structure and what each of their interests are as it relates to making decisions.”
Sales Account Executive
at content management company
More than just tools for sales teams, Emissary can power the work of marketing and product functions to enhance a variety of activities, such as:
Product Marketing
Build and refine personas more effectively and craft messaging and content more strategically using data-driven insights from those who know your target organizations the best.
ABM
Prioritize accounts, develop more effective strategies with the sales team, and build programs that have a greater chance of success.
Product Management
Drive innovative research and monitor market trends more effectively with a clearer insight into what gaps real businesses in your market are facing, and how new or enhanced solutions can address them.
Content Marketing
More effectively connect with buyers using a language and approach best suited to your specific targets.
Field Marketing
Engage with account-specific profiles without paying exorbitant fees.
Marketing Particularly Loves Emissary
“This is most helpful to gain insight to net new accounts.”
Global Field and ABM Leader
at data and analytics solutions company
“Our advisor provided us with a wealth of insight into the technology and personalities within the business. He was very conversational and helpful. He really helped us to understand what next steps we should take to progress our opportunity.”
Field Marketing Manager
at cybersecurity company
“This Emissary call helped me gain key insights into the decision makers at Northern Trust and their specific roles and organization chart. The advisor also provided insights into approaches to getting into this account that I was not aware of prior to the call.”
Senior Account Based
Marketing Manager
at cloud-based
communication company