No one knows exactly what 2021 will bring. The consensus favors economic growth as COVID-19 vaccine dissemination picks up speed. At the same time, open questions about global coverage and immunity timeframes make specific predictions impossible. Marketers enter 2021 with a more positive outlook, albeit with significant and continued uncertainty.
So what does this mean for account-based marketing? ABM should look distinctly different than 2020. But that doesn’t mean a return to 2019 strategies and tactics. A distinct approach is required.
In this whitepaper, we will revisit the four Cs that drive ABM success and stress-test them for 2021 effectiveness.