28 Ways to Drive (not Hope) for H2 Sales Success The year is half over for most in the tech space — six months (or less) to achieve goal. Every commercial function now needs to re-prioritize their work. But this …
In 1987, leadership pundits Bennis and Nanus coined the term “VUCA” (meaning volatility, uncertainty, complexity, and ambiguity) to summarize the globe’s cold war realities. The term found its way into the US Army War College by 1991 and ever since …
Most economists are expecting the U.S. to drop into a recession this year. While it’s not clear how deep the recession will be, enterprises are already planning to cut costs and scale back revenue expectations. That’s a challenging environment for …
The news is littered with reports of technology companies right sizing to align to post-pandemic demand, correct for over hiring and retrench on profitability goals. This restructuring has been brutal for commercial teams, resulting in a vastly different environment for …
Most technology marketing teams have employed account-based marketing (ABM) to help close B2B deals. In fact, in Gartner’s survey of technology executives, 75% said they had an ABM function centralized in the marketing team. However, to get the most benefits …
A product-focused, customer obsessed leader with a long track record of bringing new ideas to complex markets while building high performing and collaborative teams, Tony most recently served as CEO at Legacy Data Access, a healthcare software company. Other notable roles include CEO of CultureIQ, an employee engagement company sold to Perceptyx in 2021, and President and Chief Product Officer of SiriusDecisions, which he joined as a startup almost 20 years ago and helped build the organization into the worldwide leader in B2B sales, marketing and product management research, benchmarking and advisory services. Early in his career, Tony held product and consulting roles at Peppers & Rogers Group and Simba Information. He holds an MBA from New York University and a BSJ in Journalism from Northwestern University.
Andrew Mahr
Andrew joined Emissary in April 2024 to lead our GTM transition to a SaaS product. He first fell in love with technology in middle school, writing PERL apps with no commercial value and wasting absurd hours overclocking Pentium chips. At Georgetown he majored in government but continued coding apps on the side, such as an event management system that handled the university’s event-ticket lotteries and, rumor had it, generated event passes for girls he wanted to impress. For the last 15 years he’s been leading B2B SaaS sales teams, most recently at Foundry (exit: Blackstone) and Triblio (exit: IDG). He grew up Third Culture but is now just about settled in the Metro DC area with his wife, four kids, and 1.5 pets.
Diana Kudajarova
Diana has extensive experience in senior operational roles at technology startups. Before becoming VP of Operations, she was Emissary’s Chief of Staff and Head of Revenue Operations. Prior to joining Emissary, she was Director of Sales Operations for Burning Glass (a Boston-based job market analytics company). Diana has a PhD in History from Harvard University and was, in another life, a consultant for Monitor Consulting and professor of management at Moscow School of Management. Diana was also a co-founder and operator of four critically acclaimed restaurants in Cambridge and Somerville, Massachusetts,
Jonathan Boyle
Jon brings over 15 years of experience in B2B product innovation and leadership, consistently driving growth through a customer-centric approach. Jon has led product development through each major company phase from pre-seed to acquisition, overseeing the entire innovation lifecycle: discovery, design, development, and launch. Jon has been instrumental in identifying innovation opportunities in shifting markets, authoring key strategies, and spearheading high-impact initiatives that transform customer insights into profitable outcomes. Outside of work Jon is a 3x girl-dad and spends most of his free time behind a jogging stroller.
Courtney Wise
Meet Courtney, described by many within Emissary as a “swiss army knife.” With a tenure spanning nearly six years, Courtney currently spearheads our marketing team, who have had their hands full in supporting the launch of our new product, Emissary Knowledge. Courtney started at Emissary on the customer success side of the house, where she excelled as a project manager and subsequently as a team lead. In 2023, Courtney transitioned to the product team as a director of product marketing, discovering her passion for the field along the way.
Courtney holds a BA in Anthropology & Sociology from Kalamazoo College. Prior to Emissary, Courtney held a variety of operational positions at several different startups.
Morgan Costello
Morgan oversees advisor operations at Emissary. Prior to joining Emissary, Morgan spent the last 9 years building and optimizing high performing operations teams from the ground up. Morgan previously ran operations at the home services network, Handy, scaling the professional platform by over 10x before being acquired by ANGI Homeservices. Having worked in professional services and consumer services, Morgan is an expert in how to scale and grow operations.
Virginia Wetmore
Meet Virginia, the dedicated leader of our Customer Success Team at Emissary.io. With a relentless focus on driving value through product adoption and engagement, Virginia has spent the greater part of a decade shaping client success. Her extensive experience as a Client Success Manager in respected organizations such as InMoment and SiriusDecisions (now part of Forrester Research) is marked by a proven track record of managing and maintaining Fortune 500 relationships while excelling in driving client retention. Virginia’s passion for customer success is a driving force behind our commitment to delivering unparalleled value to our clients at Emissary.io.