One of the most long-standing hurdles in sales remains how to reach the sought-after decision-makers. And in a newly remote sales environment, the path to the CXOs gets a bit trickier. Optimize your go-to-market strategies that make up your portfolio marketing plan to reach decision-makers in an increasingly remote world.
As businesses face unprecedented hurdles, it’s become more important than ever that you have a deep understanding of what’s going on within your target accounts. Only then are you able to break through the noise and service your buyers effectively.
With the advice of our top Emissary advisors who have owned budget and held technology buying power, we’ve put together this free playbook to help you discover:
- Three different virtual routes you can take to land an intro with the C-Suite — and which path makes the most sense for you
- The internal and external factors affecting technology investment decisions that you need to understand in preparation for any meeting or pitch
- Tips for delivering a pitch to the C-Suite that speaks to the right challenges, addresses the right problems, and hits the right tone
- How to maintain personal relationships with the C-Suite after you land a deal and work to remain a relevant and long-term strategic partner
In this playbook, we’ll provide you with a blueprint of how to land introductions with buyers in positions of power, prepare for pitches to CXOs, and develop long standing relationships – all in the absence of face to face encounters.
With the advice of a few of our top advisors who have owned budget and held buying power, we’ll walk you through navigating this process step by step to fill out your portfolio marketing plan: